Search Results

• Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (US)

  ForecastView Document

  March 13, 2018 | Michael O'Grady, Reineke Reitsma

  Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...

• Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (EU-7)

  ForecastView Document

  March 13, 2018 | Michael O'Grady, Reineke Reitsma

  Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...

• Report Indian Consumers' Online Shopping Behaviors

  Asia Pacific Consumer Technographics®

  December 23, 2016 | Reineke Reitsma

  Indian eCommerce is at a turning point. The market is at a stage where growth has to come from increased wallet share instead of the number of buyers. But metropolitan Indian online adults' primary...

• Report Customer Life-Cycle Industry Overview: Over-The-Counter Health Products

  A Consumer Technographics® Report

  September 11, 2013 | Reineke Reitsma

  When it comes to buying health-related products, consumers take extra care to learn about the item. Although over-the-counter health products aren't generally high investments on the basis of...

• Report The European eCommerce Landscape

  A European Consumer Technographics® Report

  July 10, 2013 | Reineke Reitsma

  The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

• Report Customer Life-Cycle Industry Overview: Clothing, Footwear, And Accessories

  A Consumer Technographics® Report

  July 9, 2013 | Reineke Reitsma

  Window shopping can be trendy, but "screen shopping" might be next season's newest fashion. With the proliferation of online garment retailers, fashion labels' aggressive digital campaigns, and...

• Report Profiling Chinese Luxury Goods Buyers

  A Technographics® Data Essentials Document

  October 10, 2012 | Reineke Reitsma

  Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

• Report Understanding China: The Opportunities And Challenges

  A Technographics® Document

  May 14, 2012 | Reineke Reitsma

  For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

• Report A Market Researcher's Introduction To The Future Of Online Customer Experience

  June 30, 2010 | Reineke Reitsma

  The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Report Data Essentials: US Retail

  A Technographics® Dashboard

  March 17, 2010 | Reineke Reitsma

  This Data Essentials summarizes some key data points for the US from Forrester's North American Technographics retail surveys; it also includes data from the Forrester Research Online Retail...

• Report Technographics® Insight: Hispanic Youth Are Active Online Shoppers

  Hispanic Technographics® Youth Online Survey, Q2 2009 (US)

  February 3, 2010 | Tamara Barber, Reineke Reitsma

  This highlight deck summarizes the key findings related to shopping and spending from Forrester's Hispanic Technographics Youth Online Survey, Q2 2009.

• Report A Consumer Market Researcher's Introduction To How Quantitative Research Helped Staples Build Robust Personas

  February 18, 2009 | Reineke Reitsma

  Understanding and analyzing the behavior of your company's Web site visitors should go beyond collecting and analyzing site statistics. Staples represents a best-in-class example of how...

• Report How The Net Is Influencing European Offline Sales

  January 23, 2009 | Valerie Batut, Reineke Reitsma

  For the past decade or so, an increasing number of European consumers have been relying on the Internet to provide them with information on products and services. Today, more than half of the...

• Report Online Shopping In Poland: How To Turn "Lookers" Into "Buyers"

  June 27, 2008 | Reineke Reitsma

  The eCommerce market in Poland is full of potential. It's growing faster than Western European markets and is overtaking Southern European countries such as Spain and Italy. Polish consumers are...

• Report European Multichannel Consumers Are High-Value Shoppers

  February 29, 2008 | Reineke Reitsma

  Europeans are shopping via three main channels: stores, the Internet, and other remote channels, such as mail, phone, and catalogs. In recent years, the Internet channel has been gaining in...

• Report Technographics® Insight: European Online Shoppers Love Loyalty Cards

  January 18, 2008 | Reineke Reitsma

  This Technographics Insight reviews the loyalty programs Europeans are using and the reasons for participating in such programs.

• Report Technographics® Insight: The Impact Of Security Perceptions On Online Shopping In Europe

  January 2, 2008 | Reineke Reitsma

  A look at European Net users' online security perceptions and how this impacts their online shopping behavior.

• Report Don't Neglect Technology's Late Adopters

  European Sidelined Citizens Are A Valuable Target Group

  November 26, 2007 | Reineke Reitsma

  Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...

• Report Technographics® Insight: European Online Grocery Shopping

  November 26, 2007 | Reineke Reitsma

  Online grocery shopping struggles to reach a broader audience, with only 3% of online consumers buying groceries online in 2007 compared to 2% in 2002. The UK leads in uptake and represents 56% of...

• Report European Online Shopping Landscape 2007

  August 30, 2007 | Reineke Reitsma

  Online shopping uptake slows down in Europe, Sweden and the Netherlands show the largest increase in online shopping in the past year. However, the majority of European shoppers live in Germany or...

• Report Profiling European Internet Avoiders

  August 22, 2007 | Reineke Reitsma

  About 12 million consumers in Europe¿s five key geographies have access to the Internet but never use it. Most of these Internet avoiders live in Southern Europe, but even 2 million British...

• Report Security Concerns Impact European Online Behavior

  Experience Continues To Be The Key To Reducing Security Concerns

  July 3, 2007 | Reineke Reitsma

  Online Europeans continue to be concerned about their safety, security, and privacy online whether they purchase products, participate in online promotions, or disclose their personal information....

• Report Global Online Shopping Patterns

  June 26, 2007 | Reineke Reitsma

  Take a quick look at the online shopping behaviors in Asia, Europe, and the US. Discover which countries are the most active in online shopping, and which products are the most popular.

• Report Men, Women, And The Internet

  What European Women Do Online, And How This Differs From What Men Do

  April 3, 2007 | Reineke Reitsma

  The number of European women using the Internet regularly has jumped from 51 million to 71 million in the past four years. However, women are still less likely than men to be online, and those who...

• Report European Retailers Still Need To Offer Multiple Online Payment Methods

  January 2, 2007 | Reineke Reitsma

  In 2006, 56% of European Net users regularly shopped online but not all of them made their payments online. European online shoppers continue to use a mix of online and offline payment methods to...