Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Australian Consumer Tech Stack

  Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

  October 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report Australian Consumers' Financial Behaviors

  Asia Pacific Consumer Technographics®

  January 24, 2017 | Reineke Reitsma

  Many Australian online adults spend little time and energy on their personal finances, showing limited interest in them. But consumers now expect firms to anticipate their needs and offer what...

• Report Indian Consumers' Online Shopping Behaviors

  Asia Pacific Consumer Technographics®

  December 23, 2016 | Reineke Reitsma

  Indian eCommerce is at a turning point. The market is at a stage where growth has to come from increased wallet share instead of the number of buyers. But metropolitan Indian online adults' primary...

• Report The State Of Consumers And Technology: Benchmark 2013, China

  China Consumer Technographics®

  August 4, 2014 | Reineke Reitsma

  This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

• Report Emerging Markets Overview: Indonesia

  A Global Consumer Technographics® Report

  January 24, 2014 | Reineke Reitsma

  Spread across thousands of islands in the Indian and Pacific Oceans, Indonesia is Southeast Asia's biggest economy. With 251 million people, it's the fourth-largest country in the world in terms of...

• Report Emerging Markets Overview: India

  A Global Consumer Technographics Report

  January 2, 2014 | Reineke Reitsma

  With 1.2 billion people, India is the world's largest democracy and second most populated country; it emerged as a major power in the 1990s. It is now the world's fourth largest economy — and one...

• Report Emerging Markets Overview: China

  A Global Consumer Technographics® Report

  November 1, 2013 | Reineke Reitsma

  China, the world's most populous country, has a population of more than 1.35 billion and is the world's second-largest country by land area, covering approximately 9.6 million square kilometers....

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report Segmenting Chinese Mobile Phone Users

  A Technographics® Data Essentials Document

  November 14, 2012 | Reineke Reitsma

  Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...

• Report Profiling Chinese Luxury Goods Buyers

  A Technographics® Data Essentials Document

  October 10, 2012 | Reineke Reitsma

  Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

• Report Understanding China: The Opportunities And Challenges

  A Technographics® Document

  May 14, 2012 | Reineke Reitsma

  For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

• Report A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

  September 9, 2010 | Reineke Reitsma

  In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

• Report Technographics Insight: Who Buys Mobile Services In Asia Pacific?

  July 31, 2009 | Reineke Reitsma

  This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

• Report Technographics® Insight: Internet Usage And Online Activities Across Asia Pacific Markets

  May 18, 2009 | Reineke Reitsma

  This Technographics Insight takes a look at Internet uptake in Asia Pacific markets. It examines Internet adoption across countries, the profile on online consumers, and their activities online.

• Report Think Locally To Reach Generations Globally

  Why "Gen X" Isn't A Global Concept

  May 14, 2009 | Reineke Reitsma

  Terms like Generation X and Boomers are used widely to describe the behavior and needs of a group of people that are born in a certain time period. These generations are defined by a similar...

• Report Technographics® Insight: Global Financial Attitudes Among Online Consumers

  August 18, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the financial attitudes among online consumers globally. It compares online consumers¿ willingness to shop around for financial products, trust in...

• Report Global Online Shopping Patterns

  June 26, 2007 | Reineke Reitsma

  Take a quick look at the online shopping behaviors in Asia, Europe, and the US. Discover which countries are the most active in online shopping, and which products are the most popular.