Search Results

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (EU-7)

  ForecastView Document

  March 13, 2018 | Michael O'Grady, Reineke Reitsma

  Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...

• Workshop DIGITAL TRANSFORMATION EUROPE 2016

  Forum For Technology Management And Digital Business Leaders #FORRDigitalEU

  June 8, 2016 | London | Benjamin Ensor, Laura Koetzle, Martin Gill

  Your customers, your products, your business operations, and your competitors are fundamentally digital. Both business leaders and technology innovators must transform to a thoroughly digital...

• Report The State Of Consumers And Technology: Benchmark 2015, Europe

  European Consumer Technographics®

  February 29, 2016 | Reineke Reitsma

  This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

• Report The Increasing Sophistication Of The European Digital Home

  European Consumer Technographics®

  June 26, 2014 | Reineke Reitsma

  The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

• Report The State Of Consumers And Technology: Benchmark 2013, Europe

  European Consumer Technographics®

  May 19, 2014 | Reineke Reitsma

  This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

• Report Emerging Markets Overview: Poland

  A Global Consumer Technographics® Report

  January 2, 2014 | Reineke Reitsma

  With a population of 38 million, Poland is one of the largest European markets and holds a central position in Europe. In 2004, 15 years after the end of communism, Poland entered a new era when it...

• Report Emerging Markets Overview: Turkey

  A Global Consumer Technographics® Report

  December 20, 2013 | Reineke Reitsma

  Straddling the continents of Europe and Asia, Turkey holds a strategic position in the region. The economy has enjoyed strong growth in recent decades, fuelled by trade and foreign investment....

• Report The European eCommerce Landscape

  A European Consumer Technographics® Report

  July 10, 2013 | Reineke Reitsma

  The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

• Report Emerging Markets Overview: Russia

  A Global Consumer Technographics® Report

  April 30, 2013 | Reineke Reitsma

  Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest...

• Report The European Tablet Landscape

  A Technographics® Data Essentials Document

  February 21, 2013 | Thomas Husson, Reineke Reitsma

  2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further...

• Report Digital Moms: A Demographic Overview

  European Technographics®

  October 1, 2012 | Reineke Reitsma

  Moms — defined here as European online women ages 18 to 50 who are parents of a child younger than 16 that is living with them — are much like their "non-mom" counterparts when it comes to their...

• Report A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

  July 21, 2011 | Reineke Reitsma

  Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa...

• Report Case Study: Radboud Hospital Supports Young Cancer Patients With An Online Community

  AYA4 Community Helps Support A More Patient-Centered Experience

  June 20, 2011 | Elizabeth Boehm, Reineke Reitsma

  The Dutch Radboud Academic Medical Center recognized a need to strengthen its relationships and better meet the needs of its adolescent and young adult (AYA) oncology patients. Based on the results...

• Report A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

  September 9, 2010 | Reineke Reitsma

  In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

• Report The Impact Of The Recession On Market Research Professionals' Workload

  November 23, 2009 | Reineke Reitsma

  To better understand how the recession has changed market researchers' lives in the past year, we've conducted a survey of Forrester's Research Panel For Market Research Professionals about...

• Report Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

  Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion

  November 10, 2009 | Reineke Reitsma

  Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They...

• Report The Marketing Of Market Research: Successful Communication Builds Influence

  November 4, 2009 | Reineke Reitsma

  One of the biggest challenges that market researchers face is to show the added value of market research to the company and to gain influence at the executive level. To increase visibility, market...

• Report The Opportunities And Challenges Of Mobile Research

  Mobile Research Adds "Anytime, Anywhere" To The Research Mix

  July 20, 2009 | Reineke Reitsma

  Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research...

• Report Think Locally To Reach Generations Globally

  Why "Gen X" Isn't A Global Concept

  May 14, 2009 | Reineke Reitsma

  Terms like Generation X and Boomers are used widely to describe the behavior and needs of a group of people that are born in a certain time period. These generations are defined by a similar...

• Report How The Net Is Influencing European Offline Sales

  January 23, 2009 | Valerie Batut, Reineke Reitsma

  For the past decade or so, an increasing number of European consumers have been relying on the Internet to provide them with information on products and services. Today, more than half of the...

• Report How Europeans Pay For Goods And Services

  December 11, 2008 | Alexander Hesse, Reineke Reitsma

  No two countries are the same when it comes to retail payment habits in Europe. Unlike in the US — where most firms can offer their customers a uniform set of payment options — companies selling...

• Report The Herd Effect And The Influence Of Technology On Consumer Behavior In A Crisis

  October 24, 2008 | Reineke Reitsma

  There have been tough economic times before, but those were in a different era. In the 1980s, consumers only received information via television and newspapers, which meant a certain delay in...

• Report Technographics® Insight: Social Technographics In Poland

  September 19, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at Social Technographics in Poland. It examines the importance of understanding the impact of social computing activities on companies.

• Report Technographics® Insight: Global Financial Attitudes Among Online Consumers

  August 18, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the financial attitudes among online consumers globally. It compares online consumers¿ willingness to shop around for financial products, trust in...