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Charts & Figures
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Select Metrics That Are Important To Digital Retail Executives
January 25, 2021
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Shoppers Continue To Be Anxious About Going Into Stores
January 20, 2021
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Overall Online Grocery Statistics
January 20, 2021
Search Results
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Report Digital Go-To-Market Review: CPG Brands, 2021
Smart Brands Prioritize Direct-To-Consumer Sales And E-Control
Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations....
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Webinar What We Learned From The Facebook Ad Boycott
Analysts Sucharita Kodali, Jessie Liu, Collin Colburn, and Brandon Verblow discuss what happened to brands that boycotted Facebook ads in the summer of 2020 and what lessons can be gleaned for...
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Report Digital Go-To-Market Review: Consumer Electronics Brands, 2021
Smart Brands Prioritize Direct-To-Consumer Sales And E-Control
Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the...
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Webinar Holiday 2020 Recap: Insights And Lessons
Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...
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Report Five Key Stakeholders Will Define Retail In The 2020s
Vision: The Retail E-Commerce Playbook
New business models and new ways of getting goods to consumers have already transformed retail. In the coming years, retailers and brands will bow to tighter scrutiny and accountability by...
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Report The Retail E-Commerce Metrics That Matter
Performance Management: The Retail E-Commerce Playbook
January 25, 2021 | Sucharita KodaliTo achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use...
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Report US Online Grocery Snapshot: Q1 2021
IRI Data Shows How The Pandemic Has Shaped Online Grocery
January 20, 2021 | Sucharita KodaliDigital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior...
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Report Five Practices To Succeed With Your Retail E-Commerce Strategy
Processes: The Retail E-Commerce Playbook
January 15, 2021 | Sucharita KodaliRetail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...
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Report The Five Key Success Factors Of Every Digital Business
Strategic Plan: The Retail E-Commerce Playbook
January 4, 2021 | Sucharita KodaliSuccessful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...
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Webinar Retail Predictions 2021
As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...
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Report Must-Have E-Commerce Features
Roadmap: The Retail E-Commerce Playbook
October 28, 2020 | Sucharita KodaliDigital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...
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Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking And Tackling (Part 2 of 2)
Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...
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Webinar Where The Grocery Industry Goes Next: Digital Transformation And Store Operations (Part 1 of 2)
Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...
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Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Strategic Issues (Part 1 of 2)
Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...
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Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)
Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...
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Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying
The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...
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Webinar Industry Lens: Tech Titans In Retail
Join Forrester VP and principal analyst Sucharita Kodali for the third in our three-part "Industry Lens: Tech Titans" webinar series. Episode 3 focuses on how the tech titans such as Apple, Google,...
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Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever
The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...
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Report Vast, Fast, And Relentless: Consumer Buying Enters A New Era
What B2C Businesses Need To Know To Survive And Thrive In The Next Decade
It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them....
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Webinar Retail This Week, Part 9
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Webinar Retail This Week, Part 8
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Report The State Of The US Shopper — COVID-19
Landscape: The Digital Store Playbook
As US states begin to ease COVID-19 restrictions, consumers are still tentative about the prospect of visiting reopened retail locations. This report provides an overview of the state of US...
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Report The Art And Science Of Retail eCommerce
Executive Overview: The Retail eCommerce Playbook
July 6, 2020 | Sucharita KodaliRetail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Webinar Retail This Week, Part 6
June 12, 2020 | Sucharita KodaliJoin Forrester principal analyst Sucharita Kodali in her sixth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...
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Webinar Retail This Week, Part 3
May 8, 2020 | Sucharita KodaliJoin Forrester principal analyst Sucharita Kodali in her third installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...
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