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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Case Study: How Salesforce Built A Highly Effective Customer Success Organization
Salesforce's Customer Success Group Is A Manifestation Of The Tech Giant's Values
January 4, 2019 | TJ KeittFrom Salesforce's inception, its co-CEO Marc Benioff has focused the business on making its clients successful. To fulfill this mission, the tech giant built the Customer Success Group (CSG), an...
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Report A Customer Success Management Program Is Good For You And Your Clients
How Customer Success Management Supports Both The Buyer's And Seller's Goals
September 20, 2018 | TJ KeittIncreasingly, customer experience (CX) professionals at B2B companies have shown interest in helping their businesses build customer success management (CSM) programs. However, skeptical business...