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  • Julie Ask
  • Drive revenue with customer experience

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Forrester Event Roundup: CES 2020 And What It Means For Your Business

    January 23, 2020 | Nigel Fenwick, Frank Gillett, Paul Miller

    CES is the premier consumer technology event on the calendar. In recent years, CES has morphed into a broad tech innovation conference with an ever-increasing number of connected products using the...

  • Report Consumers Are Connected; Companies Are Catching Up

    Mature Firms Adopt A Portfolio Of Technologies To Serve Their Customers
    June 28, 2019 | Julie Ask

    Forrester's Q2 2019 Global Emerging Technology Executive Online Survey assessed the digital portfolio initiatives of 134 firms. Most of the firms in this sample have undergone the greatest...

  • Report The 3D Connected Consumer In 2019

    Create A Portfolio Of Experiences That Maps To How Your Customers Connect
    June 20, 2019 | Julie Ask

    Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...