Search Results

• Webinar Build Sustainable Brands To Meet Green Consumers' Expectations

  Monday, March 22, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Thomas Husson

  Increasingly green and frustrated consumers demand brands to go beyond simply advertising their environmental sustainability efforts and take real action. CMOs should embrace sustainability as the...

• Blog How To Accelerate A Cultural Employee Experience Shift In Europe

  March 4, 2021 | Thomas Husson

  The current crisis proves that having great employee experience (EX) is critical to the brand and the CMO. EX was already a key driver of customer experience (CX) and business performance. Today’s...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Blog Multilocal Firms Will Emerge

  February 11, 2021 | Thomas Husson

  The COVID-19 crisis is exacerbating preexisting trends, leading to a technology “splinternet,” protectionism, and local regulation. “With the rise of US-Chinese tensions, we risk...

• Blog The French Tech Ecosystem Is Booming, But …

  February 10, 2021 | Thomas Husson

  In 2020, 620 French startups raised €5.4 billion. This is more than in Germany but still way less than the UK (1,136 firms raised €12.7bn, according to EY). Last year, fund raising was much more...

• Blog What To Expect From CES 2021

  January 8, 2021 | Thomas Husson

  For the first time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris, or IFA in Berlin, this is one of the few key global...

• Blog Tendances 2021

  January 5, 2021 | Thomas Husson

  Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet...

• Blog EU Digital Markets And Services Acts: A Bold Move

  December 15, 2020 | Thomas Husson

  In a recent interview, French President Macron said, “The United States has the GAFA [Google, Apple, Facebook, and Amazon], China has the BATX [Baidu, Alibaba, Tencent, and Xiaomi]. And...

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  Webinar Predictions 2021: Agencies Will Swarm Talent With Technology

  December 15, 2020 | Jay Pattisall, Thomas Husson, Andrew Hogan

  Buckle up: 2021 is going to be a wild ride for agencies as they navigate to recovery. After weathering a 23% drop in marketing spend in the US and shedding an estimated 49,000 agency workers...

• Blog 2021 B2C Marketing Priorities In Europe

  November 18, 2020 | Thomas Husson

  2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders...

• Blog Europe’s Digital Renaissance Starts Now

  November 12, 2020 | Thomas Husson

  Europe Has Lost The Battle For The Digital Consumer European consumers discover the web via Google and use Chrome or web browsers from US firms. European consumers access mobile and apps through...

• Blog Close The Gap Between Brand, Customer, And Employee Experiences

  October 29, 2020 | Thomas Husson

  Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has...

• Blog Europe Predictions 2021: Marketers Must Craft Experiences To Retain Contradictory Customers

  October 15, 2020 | Thomas Husson

  Every autumn, Forrester looks ahead to predict the major consumer, business, and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of...

• Blog Apple Keynote

  September 14, 2020 | Thomas Husson

  Apple’s “Time Flies” keynote will take place tomorrow, September 15, live from Apple Park: https://www.apple.com/apple-events/. I’ve been following Apple keynotes for many...

• Blog It’s Time For CMOs To Pay More Attention To Employees

  August 26, 2020 | Thomas Husson

  CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own...

• Blog The Myth Of A World After: A European Recovery Perspective

  August 24, 2020 | Thomas Husson

  Expectations of a world after COVID-19 and the new normal have been exaggerated. Human nature shows us that bad habits often overcome good intentions. Yes, of course, consumers have massively and...

• Report It's Time For CMOs To Pay More Attention To Employees

  The CMO And CHRO Relationship Grows In Importance As Crises Continue To Emerge

  July 27, 2020 | Thomas Husson

  Brands hold as much meaning for employees as for customers, especially in a crisis. CMOs play a key role in shaping and communicating the company culture, which helps acquire, inspire, and retain...

• Blog De la Crise à la Résilience

  June 25, 2020 | Thomas Husson

  Je suis toujours circonspect quand on utilise le terme « résilience » car je l’associe comme beaucoup aux travaux du neuropsychiatre Boris Cyrulnik. J’ai donc relu son interview aux Echos où il...

• Blog Le futur du travail commence maintenant

  May 26, 2020 | Thomas Husson

  Depuis plusieurs années, Forrester analyse l’évolution de ce que les anglo-saxons appellent communément «the future of work », un terme souvent incompris qui se résume trop souvent par la...

• Report How The COVID-19 Crisis Is Affecting Consumer Behaviors In France

  Anticipate The New Normal And Embrace Transformations On Steroids

  May 11, 2020 | Thomas Husson

  Forrester recently surveyed more than 1,100 French online adults to analyze the impact of the COVID-19 crisis among consumers in France. This report offers CMOs and other executives a first glimpse...

• Blog Sortir du confinement pour entrer dans la crise

  May 11, 2020 | Thomas Husson

  Bien qu’il y ait déjà plus de 12 millions de chômeurs partiels, de nombreux français ne semblent pas encore réaliser l’ampleur de la récession économique qui s’installe. Ils vont sortir...

• Blog COVID-19 Europe Outlook: Brands Must Adapt To Consumers’ New Focus On Values

  April 30, 2020 | Thomas Husson

  The etymology of the term “crisis” refers in Latin to a “turning point in a disease, that change which indicates recovery or death” but comes in fact from the ancient Greek...

• Blog Anticiper le monde d’après

  April 8, 2020 | Thomas Husson

  La crise que nous traversons, comme toute crise, est un moment unique pour prendre du recul et revenir à l’essentiel. Ce grand entretien de Pascal Picq, paléontologue, dans les Echos, est fascinant...

• Blog How European Employees Feel About The Coronavirus Now

  April 7, 2020 | Thomas Husson

  Our #pandemicEX research project has now completed its first field period in Europe. From March 25 to March 27, we fielded a survey to a random sample of 1,032 European adults who work part- or...

• Blog Disney+ To Reset The Streaming War In Europe Amid The COVID-19 Crisis

  March 19, 2020 | Thomas Husson

  *Updated (March 20) Because of the massive increase of Internet traffic and the risk of network saturation due to COVID-19, the French government and several telcos have asked Disney+ to postpone...