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  Webinar B2B Marketing And Sales Predictions 2020: A Conversation With The Analysts Who Made Them

  Accelerating Response To The Great Expectations For The B2B Buying Experience

  December 18, 2019 | Steven Casey, Jay McBain, Laura Ramos

  If you’ve read the blog or press coverage about our predictions for 2020, or even if you haven’t, this is your chance to engage directly with the analysts who made them. During this...

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  Webinar The Martech Roundtable: A Discussion About The Past, Present, And Future Of Marketing Technology For Business And Consumer Marketers

  December 5, 2019 | Joe Stanhope, Rusty Warner, Lori Wizdo

  As 2019 winds down, join Forrester analysts Joe Stanhope, Rusty Warner, and Lori Wizdo as we take stock of the year in marketing technology (martech) and make our predictions for what’s...

• Report Predictions 2020: B2B Marketing And Sales

  Accelerating Response To The Great Expectations For The B2B Buying Experience

  October 29, 2019 | Caroline Robertson, Steven Casey, Jay McBain

  We are approaching the end of the first half of the age of the customer. Over the past decade, we've seen business buyers become increasingly self-reliant and self-directed. But we're now seeing...

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  Webinar Use Engagement Marketing To Improve Healthcare Customer Acquisition And Retention

  October 1, 2019 | Lori Wizdo, Arielle Trzcinski

  Today’s physicians spend 8 hours a week on the web for professional reasons. Consumers are likely to check “Dr. Google” before taking any other course or action. Pharma marketers...

• Report Model The ROI Of B2B Marketing Technology Investments

  September 23, 2019 | Lori Wizdo, Rusty Warner

  B2B marketing technologies promise to grow revenue, streamline marketing operations, and deliver a better customer experience, but B2B marketers often struggle to justify investing in them. Using...

• Report Making The Right Choices For Your B2B Marketing Tech Stack

  Architect The Optimal Buying Experience

  September 23, 2019 | Lori Wizdo

  B2B marketing professionals depend on technology to collect data, generate insights, target audiences, and deliver relevant interactions. This report describes best practices for B2B marketing pros...

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  Webinar Rethinking Sales Enablement: Digitized Engagement Drives New Opportunities For Leadership

  August 14, 2019 | Mary Shea, PhD, Lori Wizdo, Laura Ramos

  Ask five people to define “sales enablement,” and you'll probably get five different answers. Three of those will center on getting the right content in the hands of sellers...

• Report Stop Improving Your Marketing Processes: Start Disrupting

  Advanced Level: Process Practices For The Marketing Innovation Playbook

  June 20, 2019 | Jessica Liu, Lori Wizdo

  Changing markets, shifting competitive conditions, and rapidly evolving customer demands inevitably create a point at which continually improving your existing customer engagement processes fails...

• Report Milestones On The Journey To Modern Sales Enablement

  June 7, 2019 | Lori Wizdo, Mary Shea, PhD

  The vanguard of sales enablement (SE) leaders is tracking a new North Star. They are building on past success as direct sales supporters to become the strategic business architects for the entire...