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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Chart Your Course To B2B Marketing Transformation

    Roadmap: B2B Marketing Playbook
    March 9, 2020 | Lori Wizdo

    B2B marketing leaders must evolve — and quickly — from their traditional role of brand steward, lead-generation machine, and sales supporter to become an architect of engagement across the entire...

  • Report A Guide To Surviving And Thriving In The B2B Marketing Renaissance

    Executive Overview: The B2B Marketing Playbook
    March 9, 2020 | Lori Wizdo

    Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

  • Report Research Overview: Lead-To-Revenue Marketing

    A Guide For Leveraging L2RM For Marketing Transformation
    February 10, 2020 | Lori Wizdo

    Lead-to-revenue (L2R) marketing is a business process for marketers — both business and consumer marketers — who must power up new marketing processes to achieve customer acquisition, customer...

  • Report Research Overview: Strategic Message Management

    A Guide To Getting B2B Messaging Right
    February 10, 2020 | Laura Ramos, Lori Wizdo

    Savvy CMOs know that communication can become muddled as different stakeholders (marketers, executives, sales, and customer service) engage prospects and customers without the connective tissue of...

  • Report Milestones On The Journey To Modern Sales Enablement

    June 7, 2019 | Lori Wizdo, Mary Shea, PhD

    The vanguard of sales enablement (SE) leaders is tracking a new North Star. They are building on past success as direct sales supporters to become the strategic business architects for the entire...

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