Search Results

• Report Get Your Data Deprecation Plan Together

  Adapt By Prioritizing Privacy, First-Party Data, And New Marketing Approaches

  February 1, 2021 | Tina Moffett, Fatemeh Khatibloo, Joanna O'Connell

  Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data B2C marketers track and access. In this report, Forrester defines data...

• Report The Forrester Tech Tide™: Martech For B2C Marketers, Q3 2020

  Tools And Technology: The Enterprise Marketing Technology Playbook

  July 30, 2020 | Mary Pilecki, David Novitzky, Jessica Liu

  Marketing technology (martech) is critical to a firm's ability to plan, execute, and measure its marketing efforts. This Forrester Tech Tide™ report presents an analysis of the maturity and...

• Report Three Requirements Every CPG Marketer Needs To Select A Marketing Measurement Vendor

  May 6, 2020 | Tina Moffett

  The indirect and highly competitive nature of consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) businesses means B2C marketers in those industries face unique challenges with...

• Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020

  Tools And Technology: The Marketing Measurement And Insights Playbook

  January 16, 2020 | Jim Nail, Tina Moffett, Joe Stanhope

  In our 27-criteria evaluation of marketing measurement and optimization vendors, we identified the nine most significant ones — Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Marketing...

• Report The Future Of Marketing Insights

  Advanced Level: Insights Practices For Marketing Innovation

  December 24, 2019 | Tina Moffett

  Customer-obsessed companies use data and insights to alter business and marketing decisions. CMOs are taking this a step further by embracing data, knowledge, and organizational trends to elevate...

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  Webinar Predictions 2020: B2C Marketing

  November 20, 2019 | Tina Moffett, Sarah Dawson

  Unpredictable economic times, a slow decline in consumer confidence, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2019, we expected...