Search Results

• Blog How PCC Turned Its Undifferentiated Rewards Program Into A Loyalty And Engagement Driver

  February 19, 2021 | Emily Collins

  Another undifferentiated loyalty program focused on cookie-cutter transactional rewards and lacking in customer insights. Does it sound familiar? Programs like this saturate the market even when...

• Report Increase Engagement With A Customer-Centric Loyalty Program Refresh

  Case Study: How PCC Community Markets Deployed An Enterprisewide Approach To Loyalty

  February 19, 2021 | Emily Collins, Sarah Dawson

  Earning customer loyalty demands more than implementing a rewards program. Seattle-based PCC Community Markets (PCC), the largest community-owned food market in the US, used an enterprisewide...

• Report Assess The Strength Of Your Marketing And CX Alliance

  Assessment: The Experience-Led Marketing Playbook

  February 18, 2021 | Emily Collins

  The quest for customer engagement has left marketers with mountains of data, bloated martech stacks, and distraught customers. With trust, privacy, and choice now driving buying decisions,...

• Blog Empathy Is The Best Gift You Can Give Your Loyal Customers This Holiday Season

  November 12, 2020 | Emily Collins

  This holiday season, maintaining (and tapping into) your customers’ loyalty has never been more critical. As you plan for holiday shopping — and the inevitable returns that will follow in...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

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  Webinar Adtech And Martech Enter An Era Of Disruption: When And Where To Invest

  September 17, 2020 | Mary Pilecki, Emily Collins, Sarah Dawson

  Marketers need technologies that enable omnichannel advertising and memorable, moments-based experiences. These advertising and marketing technologies are not new, but industry forces like data...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  September 1, 2020 | Emily Collins

  Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep,...

• Blog How To Keep Marketing In A Pandemic

  August 19, 2020 | Emily Collins

  The COVID-19 pandemic upended the 2020 plans of many B2C marketers — amounting to a projected 28% decline in US marketing spend through 2021. Brands improvised, cutting media spend and adjusting...

• Blog Use Customer Understanding To Guide Your Pandemic Marketing Strategy

  August 18, 2020 | Emily Collins

  The COVID-19 pandemic adds even more consumer considerations to marketers’ already full plates. Stay-at-home orders, unemployment, and anxiety about the virus have altered shopping behavior,...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  August 17, 2020 | Emily Collins

  Gong’s Latest Round Launches Revenue Intelligence Into CRM’s Orbit Gong announced $200 million in Series D funding, following its $65 million Series C round in December of last year. Its $2.2...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  August 10, 2020 | Emily Collins

  Mobile Advertising Comes Under Scrutiny Most data deprecation discussions center on cookies and web browsers. But two recent moves broaden the aperture to include mobile environments, too. First,...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  August 3, 2020 | Emily Collins

  The Clock Keeps Ticking On Microsoft’s Pursuit To Purchase TikTok In The US Late last year, we predicted that companies like Facebook or Meredith Corporation would court TikTok for acquisition but...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  July 27, 2020 | Emily Collins

  Even If You’re Reopening Your Offices, You Need To Plan For A Remote-Work Future This week, Google extended its remote-work plans for all 200,000 full-time and contract employees through summer...

• Report Advance Your Approach To Customer Loyalty

  Assessment: The Customer Loyalty Playbook

  July 24, 2020 | Emily Collins

  If you're serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  July 20, 2020 | Emily Collins

  The EU-US Privacy Shield Was Just Invalidated: What To Do Now This week, the Court of Justice of the European Union handed down its ruling in the case popularly known as “Schrems II.”...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  July 13, 2020 | Emily Collins

  How Poor Pandemic Management Destroys A Brand As the rest of the UK started emerging from lockdown, the city of Leicester saw local restrictions reimposed due to a second wave of...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  July 6, 2020 | Emily Collins

  Walmart Takes The Lead In The Race To Fix Healthcare With New Health Supercenters As healthcare clinics start to reopen, many patients continue to put off necessary care. For some, cost is a major...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  June 29, 2020 | Emily Collins

  NIST Commits To Renaming Racially Suggestive Technology Terms From Aunt Jemima and Uncle Ben’s to Lady Antebellum and the Dixie Chicks, we’ve seen a wave of rebranding sparked...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  June 22, 2020 | Emily Collins

  “Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the US Food and Drug Administration approved the...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  June 15, 2020 | Emily Collins

  A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  June 1, 2020 | Emily Collins

  Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out, too,...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  May 26, 2020 | Emily Collins

  Ensuring Employee Mental Health Is Crucial For COVID-19 Economic Recovery The mental health impact of COVID-19 is coming to light, and it’s not reassuring. In a survey conducted by SAP, Qualtrics,...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  May 18, 2020 | Emily Collins

  Firms Poised To Survive The Pandemic Aren’t Laying Off CX Pros — They’re Doubling Down To cut costs, companies are laying off employees in customer experience (CX), customer...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  May 11, 2020 | Emily Collins

  COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Business leaders who already invested in sales digital...

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  Webinar Create Loyalty With A Customer-Obsessed, Not Purchase-Obsessed, Personalization Strategy

  May 6, 2020 | Emily Collins, Brandon Purcell, Rusty Warner

  Companies have a personalization problem: Despite the best of intentions, they fail to create memorable, or even useful, moments with their customers. From “buy this, do that”...