Search Results

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

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  Webinar Your Adobe Success Or Failure Depends On Picking The Right Service Provider

  Key Takeaways From "The Forrester Wave™: Adobe Implementation Services, Q2 2020"

  July 29, 2020 | Xiaofeng Wang, Ted Schadler

  Adobe offers an expansive portfolio of marketing and commerce software. But turning the raw materials into a differentiated customer experience is very difficult. The key to success lies in...

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  Webinar The 5G Opportunity In The Retail Sector

  May 28, 2020 | Dan Bieler, Xiaofeng Wang, George Lawrie

  The retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer...

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  Webinar The Impact Of COVID-19 On The Asian Retail Market

  May 20, 2020 | Xiaofeng Wang, Satish Meena

  COVID-19 is changing the way consumers shop offline and online and will have long-term effects on consumer behaviors. In this webinar, we discuss the impact of COVID-19 on the Asian retail market....

• Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

  How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China

  March 23, 2020 | Xiaofeng Wang, Danny Mu

  Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...

• Report Forrester Infographic: The 3D Connected Consumer In Hong Kong

  Create A Portfolio Of Experiences That Maps To How Your Customers Connect

  March 19, 2020 | Xiaofeng Wang

  Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...

• Report Forrester Infographic: Connected Shoppers In Southeast Asia

  Retailers Must Deliver Consistent Experiences Throughout Customers’ Shopping Journey

  November 25, 2019 | Xiaofeng Wang

  Consumers in Southeast Asia (SEA) are connected and channel-agnostic. Retailers and brands must invest in digital strategies and omnichannel retail to provide consistent shopping experiences....

• Report Digital Store Capabilities Benchmark In Singapore

  November 18, 2019 | Xiaofeng Wang, Tom Mouhsian

  Forrester's 2019 Digital Store Capabilities Assessment benchmarked six retailers in Singapore. Digital business executives at retailers can use this report to understand how their digital store...

• Report Revamping Shopping Malls By Balancing Technology With Experience

  Singapore's Take On The Future Of Shopping Malls

  October 16, 2019 | Xiaofeng Wang

  Offline retail still takes the lion's share of overall retail spending; this is particularly true for the island city-state of Singapore, with its abundance of shopping malls. This report analyzes...

• Report Forrester Infographic: The 3D Connected Consumer In China

  Create A Portfolio Of Experiences That Maps To How Your Customers Connect

  October 1, 2019 | Xiaofeng Wang

  Three dimensions — devices, platforms, and channels — now define the degree to which consumers are connected; brands must serve their customers wherever they are in these complex ecosystems....

• Report Case Study: Programmatic Product Placement Is Ready For Prime Time In China

  The Hunan Broadcasting System Leverages AI To Digitize Product Placement

  September 30, 2019 | Danny Mu, Xiaofeng Wang

  Artificial intelligence is rapidly transforming every facet of marketing and advertising. In China, top reality TV show broadcasters like Hunan TV and Mango TV, part of the Hunan Broadcasting...

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  Webinar From The US To Asia Pacific: How To Engage Digitally Savvy Luxury Consumers Across The Globe

  September 11, 2019 | Michelle Beeson, Xiaofeng Wang

  Luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. But how do those customer expectations differ across the...

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  Webinar The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

  August 13, 2019 | Xiaofeng Wang

  This webinar explores the findings from the Q3 2019 Forrester Wave on data management platforms (DMPs) in Asia Pacific, which examined the capabilities and strategies of 10 top vendors. Key...

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  Webinar Online Retail In Southeast Asia, 2018 To 2023

  May 29, 2019 | Lily Varon, Satish Meena, Xiaofeng Wang

  Southeast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — has 272 million online adults, of whom about 144 million bought online in 2018. The region is...