Search Results

• Report Research Overview: Marketing, CX And Design, And Digital Transformation Services

  A Guide To Forrester's Marketing, CX, And Digital Transformation Services Research

  March 3, 2021 | Collin Colburn

  Buyers of marketing, customer experience (CX), and digital transformation services face a complex landscape. Many agencies or service providers in this space position themselves as a one-stop shop...

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  Webinar What We Learned From The Facebook Ad Boycott

  February 18, 2021 | Sucharita Kodali, Jessica Liu, Collin Colburn

  Analysts Sucharita Kodali, Jessie Liu, Collin Colburn, and Brandon Verblow discuss what happened to brands that boycotted Facebook ads in the summer of 2020 and what lessons can be gleaned for...

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  Webinar Listen Up: Use Podcasts To Engage Customers And Reach New Audiences

  January 19, 2021 | Collin Colburn, Sarah Dawson

  For marketers looking to connect with customers in new and trendy channels, podcasts may be a natural choice. But podcasts are a unique channel, and they require specific consideration before...

• Blog You Can Quantify The ROI Of SEO

  November 19, 2020 | Collin Colburn

  SEO Has Been Misunderstood For A Long Time I had a computer class in high school, and every day that we walked into the classroom, our teacher expected us to take part in a daily routine: Sit down...

• Blog Spotify Adds Megaphone To A Long List Of Podcast Acquisitions

  November 10, 2020 | Collin Colburn

  There’s been yet another big move today in the podcast space, as Spotify acquired Megaphone for its podcast advertising technology. The acquisition for $235 million continues Spotify’s...

• Blog Take A Chance On Your Holiday Podcasts

  October 21, 2020 | Collin Colburn

  Marketers are itching to get close to consumers in time for a holiday spending surge. This season, we think marketers should take the opportunity to be bold (at work) with their podcasting efforts....

• Blog Listen Up: Podcasts Can Elevate Your Brand’s Marketing Strategy

  September 16, 2020 | Collin Colburn

  I’ll admit it: I’m a podcast newb. I just got into them at the end of last year because of Wondery’s Business Wars, which sucked me in on my daily commute. While I’ve been late to the game,...

• Blog The SEO Platform Landscape Is A Cheese Board Of Point Solutions

  September 9, 2020 | Collin Colburn

  I don’t know about you, but I really like a good cheese board. You get a little bit of everything — a variety of cheeses, crackers, some meats, some fruit, maybe a little honey and nuts to...

• Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020

  Tools and Technology: The Omnichannel Advertising Playbook

  July 30, 2020 | Mary Pilecki, Sarah Dawson, Collin Colburn

  Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...

• Report Mobile Advertising Trends To Watch

  Take Steps To Prepare Your Strategies Today

  July 20, 2020 | Collin Colburn

  Mobile has drastically changed modern marketing. Mobile is the consumer's primary and preferred device. And marketers are moving spend to mobile in droves. Read this report to understand how mobile...

• Blog The Podcast Wars Have Begun

  July 9, 2020 | Collin Colburn

  Marvel Vs. DC Gets A Podcast Reboot, With Spotify And SiriusXM Choosing Sides In October 2019, SiriusXM announced a partnership with Marvel for exclusive podcasts on its platforms, SiriusXM and...

• Report Weigh The Pros And Cons Of 11 Emerging Marketing Channels

  May 11, 2020 | Collin Colburn, David Novitzky

  Emerging channels provide value to consumers and opportunities for marketers, but which ones should marketers invest in? This report looks at eleven channels, but before spending money on any of...

• Blog How To Decide If An Emerging Marketing Channel Is Right For You

  May 11, 2020 | Collin Colburn

  The whole world and economy has changed over the past several months due to the pandemic. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to...

• Report Get More From Mobile Advertising

  Mobile Ads Struggle To Deliver Value For All

  April 24, 2020 | Collin Colburn

  Mobile advertising is a critical tool for advertisers and publishers alike, as consumers use mobile as their primary device. But mobile ads still fall short. Read this report to determine what B2C...

• Report Now Tech: Search Engine Optimization (SEO) Technologies, Q1 2020

  Forrester's Overview Of 27 SEO Technology Providers

  March 16, 2020 | Collin Colburn

  B2C marketers can use SEO technologies to perform technical audits of their sites, conduct competitor and keyword research, and automate the overall SEO process. But to realize these benefits,...

• Blog Publishers Shift Focus From Advertiser To Customer

  February 18, 2020 | Collin Colburn

  At Forrester, we talk a lot about the age of the customer — a 20-year business cycle where empowered customers are shaping industries. Within the media industry, publishers usually have two main...

• Blog Google Breaks Out YouTube And Cloud In Q4 2019 Earnings

  February 4, 2020 | Collin Colburn

  Google’s parent company, Alphabet, released earnings on Monday. For the first time, the company more specifically broke out YouTube and Google Cloud’s revenues, which gives us better insights into...

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  Webinar 2020 Media Predictions: The Media Disruption Just Won't Stop

  December 4, 2019 | Collin Colburn, Sarah Dawson, Jim Nail

  2020 will kick off a new decade for the media industry with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...

• Blog Use Search To Convert In-Market Customers This Holiday Season

  October 31, 2019 | Collin Colburn

  This blog post is part of Forrester’s Holiday 2019 retail series. Search marketing — both paid search ads and search engine optimization — are tried-and-true performance marketing tactics to...

• Blog Predictions 2020: The Media Industry Braces For Long-Term Change

  October 29, 2019 | Collin Colburn

  The media industry is used to change. But 2020 may bring a different sort of change from what we have seen over the past 10-plus years as digital has disrupted media. The coming presidential...

• Report Predictions 2020: Agencies

  The Cumulation Of Many Pressures Forces Agencies To Upgrade

  October 29, 2019 | Jay Pattisall, Keith Johnston, Thomas Husson

  CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and...

• Report Predictions 2020: Media

  Streaming Wars, Podcasts, And Further Fragmentation Will Dominate The Media Industry In 2020

  October 29, 2019 | Collin Colburn, Joanna O'Connell, Jim Nail

  2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...

• Blog Meet The Performance Marketing Agencies

  September 18, 2019 | Collin Colburn

  I’m excited to share that “The Forrester Wave: Performance Marketing Agencies, Q3 2019” is live. This is the newest iteration of one of Forrester’s longest-running Wave evaluations:...

• Report The Forrester Wave™: Performance Marketing Agencies, Q3 2019

  The 12 Agencies That Matter Most And How They Stack Up

  September 18, 2019 | Collin Colburn, Stephanie Liu

  In our 28-criterion evaluation of performance marketing agencies, we identified the 12 most significant ones — 360i, 3Q Digital, DAC Group, GroupM Performance, iCrossing, iProspect, Jellyfish,...

• Report Amazon Will Disrupt The Advertising Ecosystem

  Is Your Company Prepared?

  September 3, 2019 | Collin Colburn

  Amazon Advertising experienced explosive growth in 2018. The advertising industry is abuzz about this new entrant and its chances of taking down the current duopoly, Facebook and Google. This...