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Some Categories Of Design Software Will Grow Rapidly
March 18, 2021
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Almost Everything Human-Made Is Designed
March 18, 2021
Search Results
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Report Scale Your Experience Design Practice
Intermediate Level: Design Practices For CX Transformation
This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have established a solid practice, so their companies already follow an...
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Report Evolve Your Experience Design Practice
Advanced Level: Design Practices For CX Transformation
This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have scaled up their practice, so their companies: 1) follow an effective...
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Report Establish Your Experience Design Practice
Beginner Level: Design Practices For CX Transformation
This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented...
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Report The Design Industry, 2021
March 18, 2021 | Andrew HoganThis report estimates the size of the global design industry in 2021. The industry is in the middle of a surge in interest and activity from both buyers and providers of design technology and...
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Report Ingredients Of Great Design: Conquer Six Myths
Principles: The User Experience Playbook
Many companies striving to get better at designing experiences won't. Why? Because they fall for widespread myths about what design is, who should be involved in it, and how to do it well. For...
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Report The Design Revolution
Vision: The User Experience Playbook
Companies are prioritizing design because of seismic shifts in the dynamics of value, experiences, and power that are making user experience (UX) matter more than ever. But many firms undermine...
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Report Design For Confidence
In Uncertain Times, Your Customers Want Certainty More Than Ever
Facing the COVID-19 pandemic, customers are battling uncertainty from all corners, needing confidence more than ever. Many companies strive for experiences that are seamless, easy, or beautiful,...
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Report Guide: How To Craft A Mobile Notifications Strategy
Start Creating Your Mobile Notifications Strategy With These 10 Steps
When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This...
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Report Digital CX And Design Trends, 2020
Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers' experiences with digital touchpoints, from apps to websites to Alexa...
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Report The Forrester Streaming Media Wave™: US Apps, Q4 2019 (Updated Q2 2020)
Netflix, Hulu, And Amazon Prime Set The Bar For Most New Entrants
Competition for the time and dollars of US streaming service consumers is about to get intense. The recent entries of Apple TV+ and Disney+ and the impending launch of Warner Media's upgrade to HBO...
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Report Best Practices: US Streaming Media Apps
Keep Viewers By Delivering A Great Experience
Streaming media services will need to pair great content with an equally great experience if they want to earn customer loyalty amidst fierce competition in 2020. This report reveals the best...
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Report The Dark Pattern Trap: How To Prevent Decisions That Help Short-Term KPIs But Hurt Loyalty
February 26, 2020 | Andrew HoganMany companies drive growth by manipulating customers — breaking no laws but breaking trust. While these design decisions can boost revenues in the short term, they frustrate customers, demoralize...
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Report Forrester's Top Customer Experience Research Findings Of 2019
Forrester's customer experience (CX) research team published more than 100 reports in 2019. In this review, we pull our most important CX findings — across a range of topics — out of those reports...
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Report Predictions 2020: Customer Experience
Economics Will Drive Major CX Decisions But Not Always For The Best
Improving customer experience (CX) is a superior way for companies to grow revenue and increase profits. In 2020, CX professionals who can prove the ROI of what they do face a strong job outlook,...
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Report Empirical Innovation: Prioritize Evidence Over Instinct To Innovate Successfully
A Design Revolution Series Report
Many companies mistakenly believe that effective design is driven by instinct, not research, or that research is a "nice to have" that's too time-consuming. But instinctive design relies on...
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Report Why And How To Iterate: Deliver Value And Quality To Reveal And Meet User Needs
A Design Revolution Series Report
Iterating is key to designing well. And design often must mesh with Agile, in which iterating is also key. Why do design and Agile both use iteration? Because iterating produces insight into what...
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Report Research Overview: The Design Revolution
A Customer Experience Guide To Advancing Your Design Maturity, Overcoming Myths About Design, And Staffing For Good Design
This document is a short overview of the "Design Revolution" series with links to the documents it contains. The series lays out for experience design (XD) professionals and their colleagues the...
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Report Data-Fueled Products: How To Thrive On The Design And Data Science Collision
August 9, 2019 | Andrew HoganCompanies are starting to combine data science and design to create data-fueled products based on pattern-finding algorithms. But it's not going well: Many companies are hurting their customers and...
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Report Digital CX Trends, 2019
Digital CX And Human-Centered Experience Design Align — At Last
Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, customer experience (CX) pros and their companies can no longer take a...
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