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• Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

  Thursday, March 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Boris Evelson, Mike Gualtieri, Cinny Little

  Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Report Deploy These Three Change Agent Personas To Drive More Decision-Making From Data

  Intermediate Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Cinny Little

  Customer insights (CI) pros, along with all business and operations areas, struggle to drive more decision-making that matters from data and insights. To remain competitive, firms must accelerate...

• Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

  Advanced Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Boris Evelson, Cinny Little

  Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

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  Webinar Customer Insights Predictions 2021

  December 2, 2020 | Gene Leganza, Faith Adams, Cinny Little

  Forrester has solid data that shows that insights-driven firms outperform their peers, and our year-on-year data shows that advanced firms are widening the gap even further. Why? If 2020 has taught...

• Report Measure Your Digital Intelligence Maturity

  Assessment: The Digital Intelligence Playbook

  November 2, 2020 | Cinny Little, James McCormick

  Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace...

• Report Optimize Customer Experience With A Digital Intelligence Roadmap

  Roadmap: The Digital Intelligence Playbook

  October 27, 2020 | Cinny Little, James McCormick

  Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences...

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  Webinar How The Insights Center Of Excellence Powers The Adaptive Enterprise

  October 21, 2020 | Cinny Little

  Customer insights (CI) pros continue to struggle with driving more actions from data and insights. An insights center of excellence (COE), also called a hub-and-spoke model, is the leading...

• Forum Data Strategy & Insights

  Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.

  October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

  Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

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  Webinar Deliver The Metrics That Matter With The Objectives And Key Results (OKRs) Framework

  July 9, 2020 | Cinny Little

  Your work may include one or more of the following: data analytics; digital, customer, or consumer insights or research; strategy and planning; marketing; and competitive intelligence. Are you...

• Blog Why You Need Consumer Intelligence Solutions Now

  June 18, 2020 | Cinny Little

  It’s not enough to just keep up with your customers — you must get out ahead of them. And if you weren’t already focused on that before COVID-19, the requirement for speed and agility is now a...

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  Webinar Move At The Speed Of The Customer With AI-Enabled Consumer Intelligence Solutions

  June 9, 2020 | Cinny Little

  Customer insights and market research professionals must keep up with fast-moving customers. That requires understanding people's attitudes and emotions as well as their behavior — what...

• Report Deliver The Metrics That Matter With The Objectives And Key Results Framework

  Beginner Level: Process Practices For Insights-Driven Businesses

  June 1, 2020 | Cinny Little

  Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Customer insights (CI) pros should use the...

• Report New Tech: AI-Enabled Consumer Intelligence Solutions, Q2 2020

  Forrester's Landscape Overview Of 26 Providers

  May 28, 2020 | Cinny Little, Christian Austin

  Your customers want what they want, when and where they want it. It's not enough to just keep up with them; you must also be out ahead. Consumer intelligence solutions power that by breaking down...

• Blog Data Insights Professionals: Solve The Insights Value Equation

  March 25, 2020 | Cinny Little

  With world conditions changing rapidly, it’s more critical than ever to focus on the bottom line of data-to-insights work: solving the insights value equation. The equation: Data and insights work...

• Report Use The Five-Step Playbook For Data And Insights Storytelling To Drive Actions That Matter

  Beginner Level: People Practices For Insights-Driven Businesses

  January 6, 2020 | Cinny Little

  Investment in data and technology continues to rise, as does getting more data into more hands that generate more insights. But that's not turning into parallel growth in applying those insights to...

• Report Optimize Customer Experience With A Digital Intelligence Business Case

  Business Case: The Digital Intelligence Playbook

  January 3, 2020 | Cinny Little, James McCormick

  Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...

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  Webinar The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

  November 19, 2019 | Cinny Little

  Market and competitive intelligence (M&CI) is a fundamental strategic business competency, and it’s front of mind. In 2019, 57% of data and analytics technology decision makers report...

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  Webinar The Five-Step Playbook For Storytelling That Drives Actions From Data And Insights

  November 12, 2019 | Cinny Little

  Don’t you want to see more of your work applied to driving business outcomes? Your work may include one or more of the following: data analytics, digital, customer or consumer insights or...

• Report Predictions 2020: Customer Insights

  Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

  October 30, 2019 | Gene Leganza, Jennifer Belissent, PhD, Cinny Little

  Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to...

• Report The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

  The 12 Providers That Matter Most And How They Stack Up

  October 22, 2019 | Cinny Little

  In Forrester's evaluation of the emerging market for market and competitive intelligence (M&CI) platforms, we identified the 12 most significant providers in the category — Bertin IT, Cipher,...

• Blog Data And Analytics Leaders: Be The Change — Now

  October 17, 2019 | Cinny Little

  As a data and analytics leader, you are in the perfect position to help your company turbocharge the business: optimize, reimagine, reinvent. “What???” you say. “That’s not my role,” you may say....

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  Webinar Turbocharge Value From Data And Insights With A Center Of Excellence: Five Critical Enablers

  September 17, 2019 | Cinny Little

  About half of organizations are failing to apply the majority of their data analytics work to driving business outcomes. And that’s true for use cases across the spectrum — from...

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  Webinar Use The Four-Step GKAD Framework To Select The KPIs That Matter Most And Drive More Actions From Data And Insights

  May 21, 2019 | Cinny Little

  Firms continue to play a data-to-insights game of “telephone.” In the data-to-insights version, insights tumble into a gap between data-to-insights pros and stakeholders with...

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  Webinar Use A Market And Competitive Intelligence (M&CI) Solution To Drive More Actions And Outcomes

  March 28, 2019 | Cinny Little, Elizabeth Cullen

  Most firms have M&CI capabilities, but many struggle to align insights from information and data with stakeholders’ decisions for actions that improve business outcomes. This webinar...

• Report New Tech: Market And Competitive Intelligence (M&CI) Solutions, Q1 2019

  Forrester's Landscape Overview Of 27 Providers

  March 7, 2019 | Cinny Little, Elizabeth Cullen

  A new crop of emerging technologies is turbocharging market and competitive intelligence (M&CI) professionals' ability to scale delivery of actionable insights. This report presents an overview of...