Search Results

• 

  Webinar What We Learned From The Facebook Ad Boycott

  February 18, 2021 | Sucharita Kodali, Jessica Liu, Collin Colburn

  Analysts Sucharita Kodali, Jessie Liu, Collin Colburn, and Brandon Verblow discuss what happened to brands that boycotted Facebook ads in the summer of 2020 and what lessons can be gleaned for...

• Report Consumer Goods Companies Spend More On Digital Marketing

  The COVID-19 Pandemic Hastens Trends That Were Already In Motion

  August 6, 2020 | Shar VanBoskirk, Brandon Verblow, David Novitzky

  For CPG marketers, the COVID-19 pandemic and its associated shelter-at-home restrictions created both a burst of product demand and unexpected media behavior. The result is that digital spend by...

• Report The 2020 COVID-19 Crisis Will Stun US Marketing

  CMOs: Apply An Adaptive Approach To Manage The Downturn

  May 6, 2020 | Shar VanBoskirk, Tina Moffett, Rick Parrish

  The next two years will be difficult, no matter how quickly the COVID-19 crisis ends. In our most optimistic scenario, Forrester projects a 28% drop in US marketing spend — including media,...

• Blog Coronavirus Is A Headwind For Search Advertising, But The Outlook Remains Promising

  March 10, 2020 | Brandon Verblow

  Around the world, the spread of the coronavirus is a source of growing anxiety. First and foremost, it is a health concern. Secondarily, it presents challenges for business leaders, including...

• Blog The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

  January 22, 2020 | Brandon Verblow

  Marketers should take a closer look at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers’ attention because of its size, our...

• Blog European Digital Advertising Gets Knocked Down But Gets Back Up Again (Kind Of)

  August 8, 2019 | Brandon Verblow

  European digital advertising has had a challenging year thanks to GDPR, EU fines, and social media scandals. Growth in digital advertising spending is decelerating, and adtech providers are...

• Report Forrester Analytics: Digital Marketing Tracker, Q4 2018

  ForecastView Document

  May 13, 2019 | Brandon Verblow, Sanjeev Kumar

  Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

• Blog Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending

  April 2, 2019 | Brandon Verblow

  In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. Consumers are increasingly purchasing products and...