Search Results

• Report Use A Future Fit Technology Strategy To Drive Business Value

  The Executive Overview For The IT Transformation Playbook

  February 17, 2021 | Matthew Guarini

  CIOs and technology leaders have a mandate to improve the technology foundations and innovations their firms need to win, serve, and retain customers. For most, this will require pursuing what...

• Report The Roadmap For Delivering Customer-Obsessed IT Transformation

  The Strategy Report In The IT Transformation Playbook

  February 4, 2021 | Matthew Guarini, Laura Koetzle, Sharyn Leaver

  To deliver on the promise of customer obsession, firms must use a future fit technology strategy. As a CIO, CTO, or other key technology leader, you need to craft a plan tuned to a specific...

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  Webinar CIO Predictions 2021

  Get Ahead Of 2021

  January 13, 2021 | Matthew Guarini, Brian Hopkins

  Forrester predicted major uncertainty in 2020, and we were right. CIOs and other tech leaders who prepared for uncertainty are adapting more easily during the pandemic. With 2021 right around the...

• Blog 2021年预测：卓越的首席信息官 (CIO) 选择适应未来的技术

  December 17, 2020 | Matthew Guarini

  如果你回顾我们去年秋天所做的2020年CIO预测，一定会对我们的先见之明印象深刻——“2020年，不确定性将为CIO创造领导机会”。当然，我们彼时所指的是一些离散的不确定性——如贸易战、英国脱欧以及美国大选——而不是系统性风险。那时我们对一场席卷全球的疫情一无所知，但我们确实预见到我们处于多事之秋，各种怪现状将纷至沓来。在那时，我们的目标只是帮助技术领导者及其团队做好准备，迎接未来世界中的常...

• Forum Technology & Innovation Global

  Adapt To Win

  November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

  In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

• Blog Predictions 2021: Winning CIOs Get Future Fit

  October 15, 2020 | Matthew Guarini

  If you looked back to last fall when we declared our 2020 CIO predictions, you would be impressed by our prescience — “Uncertainty in 2020 will create a leadership opportunity for...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  July 15, 2019 | Matthew Guarini

  Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  July 8, 2019 | Matthew Guarini

  Facebook Has Brought Us To A Tipping Point Facebook is appointing what its leader calls a “supreme court” for resolving issues in content censorship. This oversight board will be appointed by...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  June 24, 2019 | Matthew Guarini

  CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  June 12, 2019 | Matthew Guarini

  FTD Bankruptcy A Lesson For Long-Standing Brands: Don’t Rest On Your Laurels When century-old floral stalwart FTD filed for Chapter 11, it sent shivers through C-suites of venerable brands...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  June 4, 2019 | Matthew Guarini

  As The (Blockchain) World Turns: Part 1 A couple of announcements in particular this week served as a reminder that enterprises and vendors alike remain committed to leveraging distributed ledger...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  May 29, 2019 | Matthew Guarini

  Facebook’s Planned “Coin” — Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy. Put Facebook and...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  May 20, 2019 | Matthew Guarini

  Even Big Digital Companies Need Little Humans . . . Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit . . . and go start a local...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  May 14, 2019 | Matthew Guarini

  Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year. We’re not...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  May 9, 2019 | Matthew Guarini

  A Better Mousetrap Is Always Around The Corner The world saw cracks in the armor of Google this week when Alphabet’s earnings reported below analyst estimates. It looks like Amazon and others...

• Blog Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate

  May 6, 2019 | Matthew Guarini

  They say the best thing about being an economist is making your next prediction and not telling people why your last prediction may have been wrong. Well, we aren’t economists, so we are...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  April 29, 2019 | Matthew Guarini

  A Tech-Driven Transformation Payoff In The Face Of Food Quality Issues Chipotle is in the midst of a food quality turnaround and a digital business transformation payoff. The company has invested...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  April 24, 2019 | Matthew Guarini

  Crisis Management Is Changing  Boeing’s having a tough run. The company is under intense scrutiny after two crashes involving its 737 MAX jets, with governments grounding planes globally. This...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  April 18, 2019 | Matthew Guarini

  Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  April 2, 2019 | Matthew Guarini

  Tech Sells, And Everyone Is Buying What do McDonald’s, Honda Motor Co., and Nike all have in common? These 50-year-old-plus global giants have all acquired small tech startups within the last...

• Blog Why Tech-Driven Innovation Is The New Imperative — Join Us At The DT&I Forum To Learn More

  April 1, 2019 | Matthew Guarini

  In less than seven weeks, we will descend on Chicago for Forrester’s Digital Transformation & Innovation 2019 Forum. Your competitors are delivering new products and services that...

• Blog FORRward: A Quick Weekly Read For Tech And Marketing Execs

  March 20, 2019 | Matthew Guarini

  It’s Time To Start Talking About Professional Licensing For Software Engineers It wasn’t until enough boilers blew up that mechanical engineers had to get licensed. It wasn’t until bridges and...

• Report Top Research For CIOs: Security

  Realize The Value That Excellent Security Delivers

  March 15, 2019 | Matthew Guarini

  Security no longer lives exclusively in the IT department. Now, thanks to ever-escalating attacks, boards and C-suites have become all too familiar with the risks of breaches, and they demand...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  March 11, 2019 | Matthew Guarini

  There Is A Tech Talent Gap . . . No Wait, There Isn’t  Tech talent continues to be one of the most common debates in the industry today. Conventional wisdom says that there is a critical...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  March 4, 2019 | Matthew Guarini

  Innovation, Schminnovation The Wall Street Journal recently published an op-ed titled “Beers, Bras and Brats.” This is a story about the perils of businesses that rest on their laurels. Brands such...