Search Results

• Report Future-Proof Your B2B Commerce Strategy To Meet Customers Where They Buy

  Vision: The B2B E-Commerce Playbook

  March 8, 2021 | Joe Cicman, Allen Bonde, Caleb Ewald

  More than 30% of B2B technology buyers already make their initial purchases through a digital channel. But many products aren't a fit for purely digital selling. Even as B2B buyers are accelerating...

• Report Analytics And Automation Anchor A Future Fit Experience Architecture

  Vision: The Digital Experience Delivery Playbook

  February 12, 2021 | Nick Barber, Allen Bonde

  Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies from the manually intensive....

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  Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking And Tackling (Part 2 of 2)

  October 23, 2020 | Sucharita Kodali, Emily Pfeiffer, Brendan Witcher

  Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...

• Blog Post-Pandemic, The 2020s Will Require A New Enterprise Tech Strategy

  October 22, 2020 | Allen Bonde

  If the rest of the decade is anything like 2020, tech leaders are in for quite the ride. With an overnight forced migration to all things digital and virtual, projects that previously took two...

• Report Research Overview: Online Marketplaces

  A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model

  August 17, 2020 | Allen Bonde, Caleb Ewald

  Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a growing number of enterprise buyers. For...

• Blog Industry Marketplaces Take Off: A Spotlight On Life Sciences

  May 14, 2020 | Allen Bonde

  The reemergence of B2B marketplaces offers new options for buyers and sellers. Even while mega players like Alibaba and Amazon are getting the headlines, dozens of specialized vertical marketplaces...

• Blog Industry Marketplaces Take Off: A Spotlight On Chemicals

  April 21, 2020 | Allen Bonde

  The reemergence of B2B marketplaces offers new options for buyers and sellers. Even while mega players like Alibaba and Amazon are getting the headlines, dozens of specialized vertical marketplaces...

• Report Forrester Infographic: Master Emerging B2B Marketplaces

  April 15, 2020 | Allen Bonde, Caleb Ewald

  Alibaba and Amazon have disrupted B2B commerce across industries, demonstrating the reach and impact of large-scale, online marketplaces. In an age where competition is fierce, the (re)emergence of...

• Blog Summit 2020: Selling On B2B Marketplaces

  April 12, 2020 | Allen Bonde

  As the number of listings and transactions through online marketplaces such as Amazon Business and Alibaba.com takes off, sellers must determine if they are a convenient way to reach new customers,...

• Blog In A Time Of Crisis, Can Digital Technology Save Globalization?

  April 10, 2020 | Allen Bonde

  Ever since I picked up a copy of Thomas Friedman’s The Lexus and the Olive Tree nearly 20 years ago, I’ve been convinced that globalization is here to stay. But the idea has been under fire...

• Blog Adobe Summit Offers Some “Classic” Themes In A New Format

  April 6, 2020 | Allen Bonde

  The spike in online commerce, the importance of experiences (and data to power them), and the need for organizations of all types to accelerate their digital transformation were themes that were...

• Report Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

  Aligning Creatives And Techies Starts By Defining Joint Missions

  March 23, 2020 | Allen Bonde

  With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a...

• Blog B2B Sellers: Marketplaces Are Here — Are You Ready?

  December 17, 2019 | Allen Bonde

  Business-to-business buying and selling is being disrupted the same way consumer models have fundamentally changed over the past decade due to digital transformation. New mobile apps, rich-media...

• Report Think SKUs, Not SOWs: How Marketplaces Will Shake Up Tech Selling

  Selling On This Channel Requires Embracing CPG-Style Approaches

  November 12, 2019 | Allen Bonde

  B2B marketplaces are not new, but even the least adventurous sellers must now consider selling through or even launching their own marketplace. Early movers demonstrate the importance of...

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  Webinar Predictions 2020: B2B Commerce And Marketplaces

  November 7, 2019 | Allen Bonde, Joe Cicman

  B2B sellers double down on digital to remove friction from their channel ecosystems. They adopt new roles, seek new partners, and use M&A to focus on "doing one thing well." Key takeaways: You...

• Report Predictions 2020: B2B Commerce And Marketplaces

  Headless Models Enable Innovation Across The Value Chain, While Manufacturers Get Back To Basics

  October 29, 2019 | Joe Cicman, Allen Bonde

  The API economy and marketplaces have proven to be more effective at delivering value than vertically integrated value chains. They are principled on stewardship of the customer problem, sense and...

• Blog WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

  September 6, 2019 | Allen Bonde

  The idea of online marketplaces is not new, especially on the consumer front, yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales...

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  Webinar Make The Business Case For Your Core Tech Strategy

  August 29, 2019 | Lauren Nelson, Jeffrey Hammond, Margo Visitacion

  A successful business case needs to speak to all stakeholders and tell a compelling story backed up with credible data. Why are you investing in new technology, and how do you set up the top-level...

• Report How The Home Depot Became A Digital Powerhouse

  Omnichannel Strategy And In-House Talent Created The Top-Ranked Mobile App And A "Digital-Plus-Physical" Culture

  July 19, 2019 | Allen Bonde, Mike Chirokas

  The Home Depot was the top Leader in The Forrester Retail Wave™: US Mobile Apps, Q1 2019, ahead of other digital leaders like Target and Sephora. So, how did it accomplish this? This report...

• Blog Digital Gets Real — A Look Back At Our 2019 Predictions

  April 19, 2019 | Allen Bonde

  After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes...

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  Webinar Digital Business Transformation Accelerators

  April 8, 2019 | Nigel Fenwick, Allen Bonde

  Digital transformation is a term now so widely misused that it’s hard to know what is real transformation and what is simply a new technology project (and is there a difference?). Our latest...