Search Results

• Report Forget About Build Versus Buy; Your Choice Is Customize Or Compose

  Reframe Build-Versus-Buy Choices For The Digital Era

  April 6, 2021 | Joe Cicman, John Bratincevic, John Rymer

  When acquiring business software, AD&D pros still commonly frame their choices as build vs. buy, an outdated and inaccurate notion. Traditional build-vs.-buy thinking underestimates the complexity...

• Report The Future Of Distribution

  Use Platforms Of Distribution To Bring New Outcomes To New Buyers

  February 23, 2021 | Joe Cicman, Jay McBain

  Traditional distribution faces obsolescence as buyers seek closer relationships with vendors. Distributors evolved over decades to buy time — adding value via fulfillment, credit facilities,...

• Report B2C (Still) Sets The Standard For B2B

  Roadmap: The B2B E-Commerce Playbook

  February 1, 2021 | Joe Cicman

  If you want to see the future of B2B e-commerce, look at the top-rated consumer sites. Sure, business buyers have some unique needs, but when it comes to design, interactive features, and community...

• Report Make Omnichannel Real In B2B Commerce

  Business Case: The B2B E-Commerce Playbook

  February 1, 2021 | Joe Cicman

  Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations, and marketplaces have shortened the distance between buyers...

• Report Make Your B2B Business A Digital Business

  Executive Overview: The B2B E-Commerce Playbook

  January 29, 2021 | Joe Cicman

  Ever-evolving buyer demands are forcing B2B sellers to fundamentally rethink how they go to market — from the customers they target to the channels they sell through. The B2B e-commerce playbook...

• 

  Webinar Digital Business Predictions 2021

  December 16, 2020 | Ted Schadler, Nigel Fenwick, Liz Herbert

  2020 was a year that no company will ever forget. The pandemic changed everything. Companies that had laid the foundations of cloud, agility, and strategic partnerships were ready to respond with...

• 

  Webinar The Key Points You Don't Want To Miss From The 2020 B2B And B2C Commerce Forrester Wave™ Evaluations

  July 23, 2020 | Emily Pfeiffer, Joe Cicman

  Commerce technology is changing, and our evaluations of the most significant vendors in the space bring to light key findings about it. Forrester published two Forrester Wave evaluations of...

• Report The Forrester Wave™: B2B Commerce Suites, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Joe Cicman, Emily Pfeiffer

  In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite,...

• Report The Forrester Wave™: B2C Commerce Suites, Q2 2020

  The 10 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Emily Pfeiffer, Joe Cicman

  In our 31-criterion evaluation of B2C commerce suites providers, we identified the 10 most significant ones — Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce,...

• Report Now Tech: B2B Commerce Suites, Q1 2020

  Tools And Technology: The B2B eCommerce Playbook

  February 6, 2020 | Joe Cicman

  You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience....

• Report Forrester Infographic: Tips From The Field For Modernizing Your Commerce Stack

  Landscape: The B2B eCommerce Playbook

  January 29, 2020 | Joe Cicman

  With the bar for digital experiences constantly rising, many firms need to reimagine and reinvent their eCommerce. But with unsupported platforms, colossal upgrade costs, and legacy restrictions,...

• Report The Top Strategies For Replatforming Your Commerce Solution

  Knowing Your Digital Maturity — And Tracking Customer Expectations — Is Critical To Staging A Successful Launch

  December 17, 2019 | Joe Cicman

  As customer expectations continue to rise and a new generation of digital buyers enters the market, delivering compelling digital experiences requires new levels of agility. And the stakes are...

• Report Redefining The Three Commerce Technology Models For Today's Business Requirements

  November 22, 2019 | Emily Pfeiffer, George Lawrie, Joe Cicman

  The original on-premises, limited, legacy commerce suites and platforms are being reborn, creating open architecture to allow commerce businesses to implement only and exactly what they need to...

• 

  Webinar Predictions 2020: B2B Commerce And Marketplaces

  November 7, 2019 | Allen Bonde, Joe Cicman

  B2B sellers double down on digital to remove friction from their channel ecosystems. They adopt new roles, seek new partners, and use M&A to focus on "doing one thing well." Key takeaways: You...

• Report The New Commerce Revolution: Off With Their Heads (Or Not!)

  A Loosely Coupled API-Based Architecture Makes It All Possible

  August 13, 2019 | Joe Cicman

  If you're not fluent in headless commerce at this point, you're in a critical state, and vendor sales teams might not even talk with you. No matter your industry, competitors have figured out how...