Search Results

• Report Measure Your Digital Intelligence Maturity

  Assessment: The Digital Intelligence Playbook

  November 2, 2020 | Cinny Little, James McCormick

  Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace...

• Report Benchmark Your Digital Supply Chain For Resilience In The Age Of The Customer

  Forrester's Self-Assessment Supports The Case For Making Traditional Supply Chains Digital

  June 4, 2020 | George Lawrie

  Forrester has demonstrated the critical significance of continuously improving customer experience (CX) to enterprises. But apart from digital downloads, the quality of CX depends on your digital...

• Report Deliver The Metrics That Matter With The Objectives And Key Results Framework

  Beginner Level: Process Practices For Insights-Driven Businesses

  June 1, 2020 | Cinny Little

  Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Customer insights (CI) pros should use the...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

• Report The State Of Customer Analytics 2019

  Landscape: The Customer Analytics Playbook

  November 5, 2019 | Brandon Purcell, Emily Miller

  In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

• Report The ROI Of Design Thinking: Part 1, Overview

  Design Thinking Delivers Real Business Value

  May 16, 2019 | Ryan Hart, Benjamin Brown

  Despite the growing acceptance and practice of design thinking across nearly every industry, practitioners struggle to quantify and articulate its benefits. As a result, companies are challenged...

• Report Your Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods

  Compete And Thrive With A Full Suite Of Analytical Techniques

  May 3, 2019 | Allison Snow

  B2B and B2B2C firms have varying levels of sophistication and investment in analytics — and employ analytics for a variety of use cases. Firms that have concentrated analytics power (talent,...

• Report The Forrester Wave™: B2B Customer Analytics, Q1 2019

  The Six Providers That Matter Most And How They Stack Up

  March 11, 2019 | Allison Snow

  In our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...