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• Report Cast A Wide Behavioral Data Net To Fuel AI-Powered B2B Marketing

  Pay More Attention To What Your Prospects Do Than To What They Say

  March 30, 2021 | Steven Casey

  AI has quickly progressed from a promising enabling technology found in a few B2B applications to a staple of modern marketing technology (martech). To succeed with AI-powered marketing, B2B...

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  Webinar What We See Coming For Channels, Partnerships, And Ecosystems In 2021

  March 10, 2021 | Jay McBain

  We are in the middle of a major transformation of how companies go to market — in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next five...

• Report Now Tech: Sales Training And Services, Q1 2020

  Forrester's Overview Of 23 Sales Training And Services Providers

  February 5, 2020 | Mary Shea, PhD, Meredith Cain

  You can use sales training and services (STS) to increase the effectiveness of your sales force, foster better alignment between marketing and sales personnel, and deliver better experiences to...

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  Webinar Forrester Event Roundup: CES 2020 And What It Means For Your Business

  January 23, 2020 | Nigel Fenwick, Frank Gillett, Paul Miller

  CES is the premier consumer technology event on the calendar. In recent years, CES has morphed into a broad tech innovation conference with an ever-increasing number of connected products using the...

• Report Forrester Infographic: RTIM Empowers Marketing’s CX Ambitions

  Invest In Real-Time Interaction Management (RTIM) To Accelerate Marketing And CX Alignment

  September 11, 2019 | Rusty Warner

  Today's empowered customers expect consistent, relevant experiences in their moments of need. Real-time interaction management (RTIM) provides the critical marketing technology (martech)...

• Report B2B Insights Deep Dive: Use AI To Activate Emotion

  A Pragmatic Guide To Using AI To Influence Choices Along B2B Customer Journeys

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

• Report B2B Insights Deep Dive: Use AI To Drive Engagement

  A Pragmatic Guide To Using AI To Nurture Two-Way Conversations With B2B Audiences

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

• Report B2B Insights Deep Dive: Use AI To Demonstrate Empathy

  A Pragmatic Guide To Using AI To Understand Context In B2B Customer Journeys

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling enable firms to...

• Report At A Glance: Use AI To Focus B2B Insights On The Human Imperative

  Boost Buyer Experiences With Empathy, Engagement, And Emotion

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to know...

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  Webinar B2B And B2B2C Firms: Support Revenue, Customer Experience, And Efficiency With Analytics And Insights

  June 25, 2019 | Allison Snow

  B2B and B2B2C companies have focused their analytics programs on either customer insights (CI) and revenue or cost optimization and operations. This made sense in years past, when firms could focus...

• Report Your Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods

  Compete And Thrive With A Full Suite Of Analytical Techniques

  May 3, 2019 | Allison Snow

  B2B and B2B2C firms have varying levels of sophistication and investment in analytics — and employ analytics for a variety of use cases. Firms that have concentrated analytics power (talent,...