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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The Forrester Wave™: Specialized Insights Service Providers, Q2 2020
The 13 Providers That Matter Most And How They Stack Up
June 8, 2020 | Jennifer Belissent, PhDIn our 18-criterion evaluation of insights service providers, we identified the 13 most significant ones — Alibaba Cloud, BearingPoint, EPAM, Fractal Analytics, HCL, LTI, NEC, SAP, Telefónica,...
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Report Now Tech: Customer Analytics Technologies, Q1 2020
Forrester's Overview Of 33 Customer Analytics Providers
March 25, 2020 | Brandon PurcellYou can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...
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Report Now Tech: Insights Service Providers, Q1 2020
Forrester's Overview Of 38 Insights Service Providers
January 13, 2020 | Jennifer Belissent, PhDYou can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...
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Report Score Big With Fanalytics
How Advanced Customer Analytics Drives Better Fan Engagement In Sports
April 26, 2019 | Brandon Purcell, Emily MillerLike in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...
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