Search Results

• Report Q&A: The Marketer's Guide To SMS

  So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know

  March 3, 2021 | Stephanie Liu

  SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration...

• Report Research Overview: Marketing, CX And Design, And Digital Transformation Services

  A Guide To Forrester's Marketing, CX, And Digital Transformation Services Research

  March 3, 2021 | Collin Colburn

  Buyers of marketing, customer experience (CX), and digital transformation services face a complex landscape. Many agencies or service providers in this space position themselves as a one-stop shop...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  Europe-Friendly Start Time

  October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

• Report Mobile Advertising Trends To Watch

  Take Steps To Prepare Your Strategies Today

  July 20, 2020 | Collin Colburn

  Mobile has drastically changed modern marketing. Mobile is the consumer's primary and preferred device. And marketers are moving spend to mobile in droves. Read this report to understand how mobile...

• Report The UK In The Pandemic: How Consumers And Businesses Are Changing

  As The Pandemic Drives A Lasting Shift In UK Consumers' Behaviors And Values, Firms Must Respond In Kind

  June 17, 2020 | Michelle Beeson

  Our new survey, the Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1), studied 1,117 UK online adults to analyze the impact of the COVID-19 crisis. This report synthetizes the...

• Report Get More From Mobile Advertising

  Mobile Ads Struggle To Deliver Value For All

  April 24, 2020 | Collin Colburn

  Mobile advertising is a critical tool for advertisers and publishers alike, as consumers use mobile as their primary device. But mobile ads still fall short. Read this report to determine what B2C...

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  Webinar The State Of Consumers And Technology

  Consumer Technographics® And Business Technographics®

  February 25, 2020 | Anjali Lai

  Take a pulse of technology attitudes and behaviors today, and you’ll see consumers lamenting the abundance of technology and idealizing digital detoxes. However, zoom out to observe how...

• Report Computer Vision Makes Contextual Marketing More Powerful

  CMOs Should Prepare For The New Marketing Opportunities That AI Vision Technologies Create

  February 4, 2020 | Thomas Husson

  AI-powered computer vision provides access to a visually rich array of customer insights, creates new customer experiences, and drives emotional engagement. This report helps CMOs understand and...

• Report Dial Up Consumers' Emotional Energy To Drive Innovation Adoption

  Forrester's Consumer Energy Index In Singapore

  January 2, 2020 | Anjali Lai, Xiaofeng Wang

  Empowered consumers look unstoppable: They latch onto new experiences faster than innovators can generate them. Nearly half of online adults in Singapore are Progressive Pioneers, the most...

• Report Build A Brand That's Ready For Voice

  The CMO's Guide To Voice Experience

  December 30, 2019 | Dipanjan Chatterjee

  As voice becomes pervasive in brand experience, marketers must build a brand that's ready to embrace it. In our research, we tested brand interactions in six categories, five brands, and with over...

• Report Make Meaning For Consumers And Employees To Drive More Success

  Unlock Customer Value By Understanding What Your Brand Means

  November 20, 2019 | Anjali Lai

  Declaring your values feels like a minefield today: Messages can inflame audiences without warning. CMOs must look beyond values-based consumers' surface-level needs to establish how their brand...

• Report The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019

  The Nine Providers That Matter Most And How They Stack Up

  November 19, 2019 | Rusty Warner

  In our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage,...

• Report The State Of US Consumers And Technology, 2019

  Increasingly Intimate Technologies Spark The Next Mind Shift

  November 8, 2019 | Anjali Lai

  Today's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still...

• Report Give Your Brand A Voice — Literally

  August 12, 2019 | Dipanjan Chatterjee

  Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice...

• Report Marketing's Business Imperative: Prioritize Innovation

  Introducing Forrester's Marketing Innovation Scorecard

  July 30, 2019 | Thomas Husson

  Tech-led innovation is the future of business and the brand experience. Yet despite a plethora of new technologies at marketers' fingertips and an ever-growing array of platforms, marketing...

• Report Reimagine Mobile To Activate The Total Brand Experience

  A New Mobile Mindset Is Key To Turning Marketing Into A Growth Engine

  May 9, 2019 | Thomas Husson

  From foldable screens to 5G experiences, extended reality, AI, and conversational interfaces, MWC19 Barcelona demonstrated that mobile is still central to marketing innovation. However, most brands...

• Report Take The Work Out Of Insurance Quotes

  Digital Feature Fix: Remove Obstacles That Keep Prospects From Seeing The Price Of A Policy

  March 19, 2019 | Benjamin Ensor, August du Pont

  Consumers often look for the lowest price when selecting insurance policies. Yet in our reviews, we often find that insurance sites either don't provide a quoting tool or make the process of...