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• Report Branded Manufacturers: Master Your Own Digital Destiny

  Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy

  January 29, 2021 | Michelle Beeson

  Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...

• Report Brands' Success Relies On Relationships With Retailers

  Brands Must Evolve From Suppliers To Partners

  August 17, 2020 | Michelle Beeson

  The pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...

• Report The Definitive Drop-Ship Guide For Brands And Retailers

  Find Your Technology Partners To Enable Successful Drop-Ship Selling

  June 1, 2020 | Emily Pfeiffer, Sucharita Kodali

  Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For...

• Report One Customer, One Organization, One P&L

  Organization: The Omnichannel Commerce Playbook

  May 19, 2020 | Brendan Witcher

  In the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore...

• Report Research Overview: Digital Commerce Strategies For Brands

  A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity

  September 11, 2019 | Michelle Beeson, Sucharita Kodali

  Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...