Search Results

• Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

  December 19, 2018 | Michelle Beeson

  Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

• Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

  Leading Retailers Are Raising The Bar On Functionality And User Experience

  October 23, 2018 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

• Report The Forrester Automotive Wave™: European Websites, Q3 2018

  European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

  August 29, 2018 | Brendan Miller, Alex Causey

  More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how...

• Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update

  ForecastView Document

  May 14, 2018 | Satish Meena

  Digital touchpoints are increasingly important for customers. In the EU-7, digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2017 to 2022 to reach €768...

• Report Assess How Your Omnichannel Capabilities Stack Up

  November 13, 2017 | Michelle Beeson

  Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

• Report The Forrester Retail Wave™: European Mobile Web, Q4 2017

  Mobile Website UX Among European Retailers Must Improve

  November 13, 2017 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers...

• Report Assess Your Digital Store Functionality

  October 20, 2016 | Michelle Beeson

  Forrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand...

• Report Capture The Global eCommerce Opportunity

  Shift Your Approaches To Globalization

  August 12, 2016 | Lily Varon

  Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

• Report 2015 Retail Omnichannel Functionality Benchmark

  Upgrade Process, Metrics, And Technology For Omnichannel Success

  May 6, 2016 | Michelle Beeson

  Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

• Report The Evolution Of Global eCommerce Markets

  Analyze Markets For Strategy Fit And ROI

  February 5, 2016 | Lily Varon

  Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

• Report European Cross-Channel Retail Sales Forecast, 2015 To 2020

  Don't Underestimate Your Digital Touchpoints' Offline Influence

  July 28, 2015 | Michelle Beeson

  Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

• Report Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018

  European Online Cross-Border Sales Will Reach €40 Billion By 2018

  June 22, 2015 | Michelle Beeson

  Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales...

• Report Website Functionality Benchmark 2014: European Online Apparel Retailers

  February 10, 2015 | Michelle Beeson

  The online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester...

• Report Predictions 2015: European Retailers Will Embrace Experimentation

  November 5, 2014 | Michelle Beeson

  Customers are increasingly empowered with the ability to decide where, when, and how they engage with organizations as they shop. In 2015, European consumers' increasingly multitouchpoint shopping...

• Report Plan Your European eCommerce Expansion

  European Cross-Border Buyers Are Valuable Digital Embracers

  November 5, 2014 | Michelle Beeson

  European online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European...

• Report European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

  Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

  April 8, 2014 | Michelle Beeson

  European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint...

• Report Introducing The Global Retail Segmentation

  Leverage Forrester's Global Technographics® Benchmark Data To Design Localized Retail Experiences

  January 29, 2014 | Martin Gill

  It's easy for eBusiness executives to assume that shoppers use different touchpoints the same everywhere. But the reality is that there are some significant global differences in consumers'...

• Report Trends In Russia's eCommerce Market

  Pinpointing Opportunities In Russia's Complex And Dynamic eCommerce Ecosystem

  December 3, 2013 | Martin Gill

  Russia presents an enormous opportunity for eCommerce professionals eyeing potential international growth. However, as one Russian eBusiness professional told us, "You can make a lot of money here,...

• Report Establishing A Global Direct Online Sales Footprint

  An Analysis Of B2C Manufacturers' International Expansion

  January 26, 2012 | Zia Daniell Wigder

  Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

• Report Website Functionality Benchmark: European Consumer Electronics Retailers

  Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers

  September 12, 2011 | Martin Gill

  Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

• Report Using International Shipping To Reach Online Shoppers Around The Globe

  How US Online Retailers Can Extend Their Offerings To Consumers Abroad

  August 5, 2011 | Zia Daniell Wigder

  Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

• Report European Online Retail: Adopt A Local Approach

  A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.

  July 15, 2011 | Martin Gill

  Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

• Report Website Functionality Benchmark 2011: Luxury Fashion Brands

  Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five European Luxury Fashion Brands

  May 23, 2011 | Andrea Carini

  Forrester evaluated the transactional websites of five European luxury fashion brands — Burberry, Dolce&Gabbana, Gucci, Hermes, and Louis Vuitton — using our Website Functionality Benchmark...

• Report Website Functionality Benchmark 2010: European Apparel Multichannel Retailers

  Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Apparel Brands

  February 8, 2011 | Andrea Carini, Patti Freeman Evans

  Forrester evaluated the transactional websites of five European apparel retailers — Zara, H&M, Promod, Miss Sixty, and Topshop — using our Website Functionality Benchmark methodology. The results:...

• Report Establishing A Global Online Retail Footprint

  An Analysis Of US eBusiness International Expansion

  September 17, 2010 | Zia Daniell Wigder

  It used to be that international expansion for US-based retailers meant shipping to Canada. Today, however, the majority of the top 50 online retailers in the US have a presence outside the country...