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• Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019

  Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping

  February 25, 2019 | Brendan Miller, Jennifer Wise

  Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...

• Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

  Leading Retailers Are Raising The Bar On Functionality And User Experience

  October 23, 2018 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

• Report The Forrester Automotive Wave™: European Websites, Q3 2018

  European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

  August 29, 2018 | Brendan Miller, Alex Causey

  More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how...

• Report The Forrester Automotive Wave™: US Websites, Q2 2018

  The Playing Field Is Wide Open For Carmakers To Break Away

  June 18, 2018 | Brendan Miller, Andrew Hogan

  US new auto sales surpassed 17 million vehicles in 2017 — one of the best years on record for the auto industry. Can it do better? Over 90% of US auto shoppers used manufacturers' websites to guide...

• Report The Forrester Retail Wave™: European Mobile Web, Q4 2017

  Mobile Website UX Among European Retailers Must Improve

  November 13, 2017 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers...

• Report The Forrester Retail Wave™: US Mobile Web, Q4 2017

  The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites

  October 26, 2017 | Brendan Miller, Jennifer Wise

  The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...