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• Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

  Leading Retailers Are Raising The Bar On Functionality And User Experience

  October 23, 2018 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

• Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update

  ForecastView Document

  May 14, 2018 | Satish Meena

  Digital touchpoints are increasingly important for customers. In the EU-7, digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2017 to 2022 to reach €768...

• Report The Forrester Retail Wave™: European Mobile Web, Q4 2017

  Mobile Website UX Among European Retailers Must Improve

  November 13, 2017 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers...

• Report The Forrester Retail Wave™: US Mobile Web, Q4 2017

  The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites

  October 26, 2017 | Brendan Miller, Jennifer Wise

  The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...

• Report Examining The Mobile Pathways Of US Shopping Websites

  A Forrester Data Snapshot

  June 16, 2016 | Nicole Dvorak

  Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

• Report Who Does Mobile Commerce Well?

  November 13, 2014 | Sucharita Kodali

  Using a set of criteria based on best practices and consumer data, Forrester will evaluate the mobile offerings of the top retailers.