Search Results

• Report The State Of Retailing Online 2020: Marketing, Omnichannel, And Mobile

  Landscape: The Retail eCommerce Playbook

  April 21, 2020 | Sucharita Kodali

  Forrester surveyed online retailers in its annual "The State Of Retailing Online" study in partnership with the National Retail Federation (NRF). Overall retail continues to grow, including online...

• Report Design Your Digital Store Blueprint For Customer Impact

  Roadmap: The Digital Store Playbook

  April 17, 2020 | Michelle Beeson

  The store is changing rapidly as new technologies appear, older technologies evolve, and others become mainstream, including click-and-collect and mobile point of service (mPOS). The problem for...

• Report US Online Grocery Snapshot: Q1 2020

  IRI Data Shows Which Essentials Shoppers Most Frequently Buy Online

  April 16, 2020 | Sucharita Kodali

  Grocery is one of the largest retail sectors in the US, but online grocery has had mixed uptake. US shoppers frequently purchase nonedible grocery items like household, health, and beauty products...

• Report US Shopper Insights And The Impact Of COVID-19

  As Of Early April 2020

  April 14, 2020 | Sucharita Kodali

  The past few weeks have proven to be tumultuous for retailers as US retail sales have been adversely affected by COVID-19. While March was challenged, many of the moves toward social distancing...

• Report The State Of Digital Retail Payments In Asia Pacific

  Digital Payments Are Making Progress But Still Face Major Hurdles

  April 13, 2020 | Meng Liu

  A storm is brewing in the digital retail payments space in Asia Pacific (AP). Financial technology (fintech) innovations, booming venture capital funding, conducive regulations, and keen...

• Report The State Of Retail Loyalty In 2020

  An Evaluation Of 13 Retail Loyalty Programs

  April 9, 2020 | Sucharita Kodali, Emily Collins

  Shoppers love retail loyalty programs. Three-quarters of online consumers belong to at least one program, and they report regularly using the programs to which they belong. However, not all loyalty...

• Report How To Transform Your Retail Store

  Executive Overview: The Digital Store Playbook

  April 8, 2020 | Scott Compton

  Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to...

• Report The State Of The US Mobile Store

  Understanding The Mobile-Powered Shopping Journey

  April 3, 2020 | Sucharita Kodali

  As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by...

• Report Research Overview: Forrester's Strategies For Digital Success In The Convenience Store Sector

  March 30, 2020 | Sucharita Kodali, Madeline Cyr

  Convenience retailers previously faced minimal digital disruption. However, as new competitors emerge, they must consider new marketing, operations, digital store innovation, and data and insights....

• Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

  Landscape: The Omnichannel Commerce Playbook

  March 26, 2020 | Michelle Beeson

  Because customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...

• Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

  How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China

  March 23, 2020 | Xiaofeng Wang, Danny Mu

  Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...

• Report Process Makes Perfect: Exceed Customer Expectations With Omnichannel Excellence

  Processes: The Omnichannel Commerce Playbook

  March 13, 2020 | Brendan Witcher

  Although having a functioning omnichannel fulfillment program is now a basic necessity, many retailers still fail to meet customer expectations. They also struggle to fully understand program...

• Report Research Overview: Five Must-Have Tech Solutions For Brand Manufacturers

  A Guide To Five Tech Solutions That Brand Manufacturers Need Across Direct And Wholesale Commerce

  March 12, 2020 | Michelle Beeson

  Many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) commerce alongside wholesale businesses. This effort involves evaluating new...

• Report Retail Checkout Page Best Practices

  Examining The Best Practices Of 15 Leading, Primarily US, Retailers

  March 12, 2020 | Lily Varon, Sucharita Kodali

  An intuitive checkout page is particularly important in the online purchase journey — and could be the difference between a transaction and an abandoned cart. We looked at 14 of the top US...

• Report The Visionary's Guide To Digital Store Planning

  Strategic Plan: The Digital Store Playbook

  March 5, 2020 | Fiona Swerdlow

  A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a clear plan for how technology will...

• Report Case Study: Matalan Taps Social Proof Messaging To Improve The Customer Journey

  Learn How UK Retailer Matalan Improved Its Sales Conversion Rates And Revenue With Social Proof Messaging

  March 5, 2020 | Michelle Beeson

  Improving the customer experience is a top business priority for most retail organizations. To create effective digital customer experiences, retailers must balance the best user experience (UX)...

• Report Top Retail Tech Trailblazers To Emulate In 2020

  Continuous Improvement: The Retail eCommerce Playbook

  March 3, 2020 | Brendan Witcher

  Retailers often look to competitors and other brands that are leading the way in digital transformation for inspiration and ideas on how to execute on top retail initiative investments. For the...

• Report Retailers: You're The Next Media Moguls

  Media Networks From Commerce Companies Are Growing And Transforming Shopping

  February 21, 2020 | Sucharita Kodali

  Amazon is now the most publicized case study of a successful media network from a commerce firm. But other retailers like Best Buy and Walmart have also quietly built profitable ad businesses over...

• Report Omnichannel Mastery: Optimize Fulfillment And Engagement

  Continuous Improvement: The Omnichannel Commerce Playbook

  February 18, 2020 | Brendan Witcher

  Omnichannel capabilities — i.e., the ability to offer the customer cross-channel experiences, visibility to inventory, and ordering options — have become standard offerings for leading retailers....

• Report Now Tech: B2C Commerce Suites, Q1 2020

  Forrester's Overview Of 17 B2C Commerce Suite Providers

  February 6, 2020 | Emily Pfeiffer

  You can use B2C commerce suites to increase revenue, improve efficiency, and unite business functions. But to realize these benefits, you'll first have to select from a diverse set of vendors that...

• Report Commerce Companies: Stop Living At The Mercy Of The Tech Titans

  Tech Titans In Commerce

  January 29, 2020 | Sucharita Kodali

  Four large technology titans — Apple, Amazon, Alphabet (Google), and Facebook — have different but powerful impacts on the commerce landscape. This report analyzes their common strengths and...

• Report The Forrester Retail Quarterly Earnings Review, Q3 2019

  Highlights From 21 Retail Q3 2019 Earnings Call Transcripts

  January 17, 2020 | Fiona Swerdlow, Madeline Cyr

  As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers' cross-touchpoint...

• Report Research Overview: Optimize Digital Commerce Delivery And Returns In The US

  December 26, 2019 | Sucharita Kodali, Madeline Cyr

  This document is an overview of the "Returns, Last Mile, And Same Day Delivery" research series with links to the documents it contains. Brands are grappling with rising consumer expectations for...

• Report Same-Day Delivery: Avoid The Rush And Deal With The Realities

  Large Retailers Tout Same-Day Delivery As The Next Standard For Shipping, But Challenges Raise Doubts About Long-Term Viability

  December 26, 2019 | Brendan Witcher

  Same-day delivery gets a lot of media play, but many retailers and restaurants struggle to see the viability of offering this service as a long-term business model. Aside from logistical and...

• Report The Top Strategies For Replatforming Your Commerce Solution

  Knowing Your Digital Maturity — And Tracking Customer Expectations — Is Critical To Staging A Successful Launch

  December 17, 2019 | Joe Cicman

  As customer expectations continue to rise and a new generation of digital buyers enters the market, delivering compelling digital experiences requires new levels of agility. And the stakes are...