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• Report Brands: Gauge The Size Of Your Digital Commerce Prize

  Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers

  April 9, 2021 | Michelle Beeson

  Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital...

• Report Digital Go-To-Market Review: CPG Brands, 2021

  Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

  March 5, 2021 | Sucharita Kodali, Madeline Cyr

  Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations....

• Report Digital Go-To-Market Review: Consumer Electronics Brands, 2021

  Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

  February 2, 2021 | Sucharita Kodali, Madeline Cyr

  Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the...

• Report Branded Manufacturers: Master Your Own Digital Destiny

  Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy

  January 29, 2021 | Michelle Beeson

  Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...

• Report The State Of The US Grocery Shopper — COVID-19

  US Grocery Shopper Behaviors In The New Normal

  December 22, 2020 | Sucharita Kodali, Madeline Cyr

  Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...

• Report Now Tech: Commerce Services, Q4 2020

  Forrester's Overview Of 35 Commerce Service Providers

  December 9, 2020 | Ted Schadler

  Commerce service providers are the orchestrators of the software, data, and strategy you need to deliver great omnichannel commerce experiences. They should offer you skills for commerce...

• Report Brands' Success Relies On Relationships With Retailers

  Brands Must Evolve From Suppliers To Partners

  August 17, 2020 | Michelle Beeson

  The pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...

• Report The State Of The US Shopper — COVID-19

  Landscape: The Digital Store Playbook

  July 16, 2020 | Sucharita Kodali, Madeline Cyr

  As US states begin to ease COVID-19 restrictions, consumers are still tentative about the prospect of visiting reopened retail locations. This report provides an overview of the state of US...

• Report One Customer, One Organization, One P&L

  Organization: The Omnichannel Commerce Playbook

  May 19, 2020 | Brendan Witcher

  In the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore...

• Report Research Overview: Five Must-Have Tech Solutions For Brand Manufacturers

  A Guide To Five Tech Solutions That Brand Manufacturers Need Across Direct And Wholesale Commerce

  March 12, 2020 | Michelle Beeson

  Many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) commerce alongside wholesale businesses. This effort involves evaluating new...