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• Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

  Leading Retailers Are Raising The Bar On Functionality And User Experience

  October 23, 2018 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

• Report Assess How Your Omnichannel Capabilities Stack Up

  November 13, 2017 | Michelle Beeson

  Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

• Report Assess Your Digital Store Functionality

  October 20, 2016 | Michelle Beeson

  Forrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand...

• Report 2015 Retail Omnichannel Functionality Benchmark

  Upgrade Process, Metrics, And Technology For Omnichannel Success

  May 6, 2016 | Michelle Beeson

  Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

• Report Plan Your European eCommerce Expansion

  European Cross-Border Buyers Are Valuable Digital Embracers

  November 5, 2014 | Michelle Beeson

  European online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European...