Search Results

• Report Five Practices To Succeed With Your Retail E-Commerce Strategy

  Processes: The Retail E-Commerce Playbook

  January 15, 2021 | Sucharita Kodali

  Retail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...

• Report The Five Key Success Factors Of Every Digital Business

  Strategic Plan: The Retail E-Commerce Playbook

  January 4, 2021 | Sucharita Kodali

  Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...

• Report Must-Have E-Commerce Features

  Roadmap: The Retail E-Commerce Playbook

  October 28, 2020 | Sucharita Kodali

  Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...

• Report The State Of The US Shopper — COVID-19

  Landscape: The Digital Store Playbook

  July 16, 2020 | Sucharita Kodali, Madeline Cyr

  As US states begin to ease COVID-19 restrictions, consumers are still tentative about the prospect of visiting reopened retail locations. This report provides an overview of the state of US...

• Report The Art And Science Of Retail eCommerce

  Executive Overview: The Retail eCommerce Playbook

  July 6, 2020 | Sucharita Kodali

  Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

• Report The State Of Retailing Online 2020: Marketing, Omnichannel, And Mobile

  Landscape: The Retail eCommerce Playbook

  April 21, 2020 | Sucharita Kodali

  Forrester surveyed online retailers in its annual "The State Of Retailing Online" study in partnership with the National Retail Federation (NRF). Overall retail continues to grow, including online...

• Report US Online Grocery Snapshot: Q1 2020

  IRI Data Shows Which Essentials Shoppers Most Frequently Buy Online

  April 16, 2020 | Sucharita Kodali

  Grocery is one of the largest retail sectors in the US, but online grocery has had mixed uptake. US shoppers frequently purchase nonedible grocery items like household, health, and beauty products...

• Report US Shopper Insights And The Impact Of COVID-19

  As Of Early April 2020

  April 14, 2020 | Sucharita Kodali

  The past few weeks have proven to be tumultuous for retailers as US retail sales have been adversely affected by COVID-19. While March was challenged, many of the moves toward social distancing...

• Report The State Of The US Mobile Store

  Understanding The Mobile-Powered Shopping Journey

  April 3, 2020 | Sucharita Kodali

  As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by...

• Report Research Overview: Forrester's Strategies For Digital Success In The Convenience Store Sector

  March 30, 2020 | Sucharita Kodali, Madeline Cyr

  Convenience retailers previously faced minimal digital disruption. However, as new competitors emerge, they must consider new marketing, operations, digital store innovation, and data and insights....

• Report Retailers: You're The Next Media Moguls

  Media Networks From Commerce Companies Are Growing And Transforming Shopping

  February 21, 2020 | Sucharita Kodali

  Amazon is now the most publicized case study of a successful media network from a commerce firm. But other retailers like Best Buy and Walmart have also quietly built profitable ad businesses over...

• Report Digital Store Processes Hinge On Associate Productivity

  Processes: The Digital Store Playbook

  February 18, 2020 | Sucharita Kodali

  The store is rapidly changing: Customers now shop online across a range of devices, scan products from their smartphone in the store, and have their online order delivered to their car as they pull...

• Report Commerce Companies: Stop Living At The Mercy Of The Tech Titans

  Tech Titans In Commerce

  January 29, 2020 | Sucharita Kodali

  Four large technology titans — Apple, Amazon, Alphabet (Google), and Facebook — have different but powerful impacts on the commerce landscape. This report analyzes their common strengths and...

• Report Research Overview: Optimize Digital Commerce Delivery And Returns In The US

  December 26, 2019 | Sucharita Kodali, Madeline Cyr

  This document is an overview of the "Returns, Last Mile, And Same Day Delivery" research series with links to the documents it contains. Brands are grappling with rising consumer expectations for...

• Report Mobile Commerce In 2030

  mCommerce Is A New Mobile Services Economy, Not Mini eCommerce

  December 4, 2019 | Sucharita Kodali, Julie Ask

  Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Retail

  Visual Search Will Elevate mCommerce Revenue In Retail

  December 4, 2019 | Julie Ask, Sucharita Kodali, George Lawrie

  Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US eCommerce sites now occur via smartphones, and US consumers complete a double-digit...

• Report Predictions 2020: Retail

  To Grow, Retailers And Brands Must Navigate The Rough Social And Economic Waters Ahead

  November 5, 2019 | Fiona Swerdlow, Sucharita Kodali, George Lawrie

  Digital business retail pros, get ready for yet another tumultuous year in 2020. Social responsibility, continued expansion into new services, and data mastery are just some of the areas that we...

• Report Make “My Account” The Linchpin Of Your Personalization Strategy

  Examining The Best Practices Of 10 Leading US Retailers

  October 25, 2019 | Sucharita Kodali

  Retailers are obsessed with personalization to create more relevant experiences for — and “stickier” relationships with — their customers. Opt-in personalization, the ability for customers to...

• Report Free, Fast Delivery Is An Oxymoron — Here Are Six Disruptions To Test Instead

  October 3, 2019 | Sucharita Kodali

  Retailers are rushing to faster delivery, but Forrester believes that is a fool's errand. Merchants and shippers must find ways to deliver more goods to shoppers cost-effectively or they will face...

• Report Retailers, Reduce The Pain Of Online Returns

  Shoppers Want Generous, Flexible Online Return Policies

  September 30, 2019 | Sucharita Kodali

  In the hypercompetitive online retail sector, product returns are a cost of doing business. Traditional retailers have generally tried to reduce returns by any means possible, but digitally native...

• Report Research Overview: Digital Commerce Strategies For Brands

  A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity

  September 11, 2019 | Michelle Beeson, Sucharita Kodali

  Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...

• Report The US Last-Mile Landscape Today

  eCommerce's Future Depends On Innovation In Package Delivery

  August 2, 2019 | Sucharita Kodali

  More than 15 billion eCommerce orders were delivered to customers in the US in 2018. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate...

• Report The State Of The Digital Store

  Digital Technologies Are Challenging The Old Paradigm Of Retail

  May 9, 2019 | Sucharita Kodali, Claudia Tajima

  The face of retail continues to change. In-store digital testing and learning is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to...

• Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

  Benchmarks: The Retail eCommerce Playbook

  March 25, 2019 | Sucharita Kodali

  Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...