Search Results

• Report Future-Proof Your B2B Commerce Strategy To Meet Customers Where They Buy

  Vision: The B2B E-Commerce Playbook

  March 8, 2021 | Joe Cicman, Allen Bonde, Caleb Ewald

  More than 30% of B2B technology buyers already make their initial purchases through a digital channel. But many products aren't a fit for purely digital selling. Even as B2B buyers are accelerating...

• Report Research Overview: Online Marketplaces

  A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model

  August 17, 2020 | Allen Bonde, Caleb Ewald

  Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a growing number of enterprise buyers. For...

• Report Forrester Infographic: Master Emerging B2B Marketplaces

  April 15, 2020 | Allen Bonde, Caleb Ewald

  Alibaba and Amazon have disrupted B2B commerce across industries, demonstrating the reach and impact of large-scale, online marketplaces. In an age where competition is fierce, the (re)emergence of...

• Report Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

  Aligning Creatives And Techies Starts By Defining Joint Missions

  March 23, 2020 | Allen Bonde

  With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a...

• Report Think SKUs, Not SOWs: How Marketplaces Will Shake Up Tech Selling

  Selling On This Channel Requires Embracing CPG-Style Approaches

  November 12, 2019 | Allen Bonde

  B2B marketplaces are not new, but even the least adventurous sellers must now consider selling through or even launching their own marketplace. Early movers demonstrate the importance of...

• Report Predictions 2020: B2B Commerce And Marketplaces

  Headless Models Enable Innovation Across The Value Chain, While Manufacturers Get Back To Basics

  October 29, 2019 | Joe Cicman, Allen Bonde

  The API economy and marketplaces have proven to be more effective at delivering value than vertically integrated value chains. They are principled on stewardship of the customer problem, sense and...

• Report How The Home Depot Became A Digital Powerhouse

  Omnichannel Strategy And In-House Talent Created The Top-Ranked Mobile App And A "Digital-Plus-Physical" Culture

  July 19, 2019 | Allen Bonde, Mike Chirokas

  The Home Depot was the top Leader in The Forrester Retail Wave™: US Mobile Apps, Q1 2019, ahead of other digital leaders like Target and Sephora. So, how did it accomplish this? This report...