Search Results

• Report Five Practices To Succeed With Your Retail E-Commerce Strategy

  Processes: The Retail E-Commerce Playbook

  January 15, 2021 | Sucharita Kodali

  Retail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...

• Report Gauge Your B2B E-Commerce Digital Maturity

  Assessment: The B2B E-Commerce Playbook

  January 8, 2021 | Joe Cicman

  As B2B C-suites increasingly demand that their companies accelerate their digital transformation, digital business professionals face more pressure to show progress and benchmark their maturity....

• Report The Forrester Digital Experience Review™: Global Mobile Banking Apps Summary, 2020

  Benchmarks: The Digital Banking Strategy Playbook

  December 28, 2020 | Peter Wannemacher, Gina Bhawalkar, Karine Cardona-Smits

  Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate...

• Report Research Overview: Financial Well-Being

  A Guide To Our Financial Well-Being-Related Research

  December 15, 2020 | Aurelie L'Hostis

  Sustainable finance has become an imperative. Promoting customers' financial well-being is a great opportunity for financial services firms to drive customer engagement, create new value, and...

• Report The Forrester Digital Experience Review™: Hong Kong Banking Sales Mobile Sites, Q4 2020

  Hong Kong Banks Need To Better Help Prospects Choose And Apply For Banking Products

  December 9, 2020 | Meng Liu, Riccardo Pasto

  Current accounts are central to a customer's relationship with their primary bank, and increasing numbers of customers are using their mobile phone to find, research, and apply for new current...

• Report Must-Have E-Commerce Features

  Roadmap: The Retail E-Commerce Playbook

  October 28, 2020 | Sucharita Kodali

  Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...

• Report The Forrester Retail Quarterly Earnings Review, Q1 2020

  Highlights From 24 Retail Q1 2020 Earnings Call Transcripts

  August 18, 2020 | Fiona Swerdlow, Madeline Cyr

  As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review...

• Report The Future Of Banking Is Built On Trust

  Vision: The Digital Banking Strategy Playbook

  July 29, 2020 | Jacob Morgan, Alyson Clarke

  The economics of the next decade will challenge banks. COVID-19 has shifted the focus but will not dominate the future narrative. Leading banks are pivoting and rebooting their strategy —...

• Report The Forrester Digital Experience Review™: Australian Mobile Banking Apps, Q3 2020

  CommBank Is Australia's Overall Digital Experience Leader

  July 14, 2020 | Zhi-Ying Barry, Riccardo Pasto

  Mobile apps are the touchpoint of choice for Australians to manage their finances. To see how helpful mobile apps are to customers, we evaluated the mobile apps of the Big Four Australian banks and...

• Report The Forrester Wave™: Digital Product Development Services, Q2 2020

  The 12 Providers That Matter Most And How They Stack Up

  June 25, 2020 | Nigel Fenwick

  In our 29-criterion evaluation of digital product development services providers, we identified the 12 most significant ones — Boston Consulting Group (BCG), Bresslergroup, Cognizant, EPAM, frog,...

• Report The State Of Augmented Reality In Retail: 2020

  Continuous Improvement: The Digital Store Playbook

  June 9, 2020 | Julie Ask, Erin Sellers

  Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

• Report How To Evolve Your Mobile App

  Make Smart Investment Choices Based On Your Customer's Goals And Needs

  May 22, 2020 | Julie Ask, Andrew Hogan, Kelly Price

  When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...

• Report The Top Retail Technology Investments In 2020

  Retail And Brand Professionals Share Their Priorities For Tech-Driven Commerce Initiatives In The Coming Year

  May 11, 2020 | Brendan Witcher

  In January and February 2020, we interviewed more than 60 retail and brand professionals from over 50 companies to understand which technology initiatives they are investing in this year. This...

• Report The Forrester Retail Quarterly Earnings Review, Q4 2019

  Highlights From 25 Retail Q4 2019 Earnings Call Transcripts

  May 7, 2020 | Fiona Swerdlow, Madeline Cyr

  As today's empowered consumers demand more than ever before of the retail experience, leading retailers and brands are investing to rethink and reinvent their customers' cross-touchpoint...

• Report Join The Progressive Web App Movement

  The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps

  May 6, 2020 | Ted Schadler

  Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart.com, Starbucks, and West Elm in the...

• Report Investing Website Best Practices For 2020

  Apply Lessons Learned From The Q4 2019 Forrester Investing Wave™

  April 15, 2020 | Jennifer Wise, Vijay Raghavan

  The website is the dominant digital touchpoint for US investors, so it's critical for digital leaders at investment firms to elevate their web experiences to win, serve, and retain their investors....

• Report Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

  Aligning Creatives And Techies Starts By Defining Joint Missions

  March 23, 2020 | Allen Bonde

  With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a...

• Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

  How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China

  March 23, 2020 | Xiaofeng Wang, Danny Mu

  Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...

• Report The Top Trends For Health Insurers In 2020

  CRM And New Benefits Programs Catalyze Insurers' Shift From Being Reactive To Being Relevant

  March 20, 2020 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

  Health insurers face an uphill battle in 2020: Uncertainty looms around single-payer healthcare, a surge of new entrants are competing for members, and legacy tech hampers innovation. How can...

• Report The Forrester Tech Tide™: Digital Patient Engagement, Q1 2020

  Twenty Technologies That Underpin Digital Patient Engagement

  March 11, 2020 | Arielle Trzcinski, Annalise Clayton

  Digital patient engagement is imperative to firms' ability to win, serve, and retain their customers. In efforts to improve this, healthcare organizations are evaluating, implementing, and...

• Report Case Study: Matalan Taps Social Proof Messaging To Improve The Customer Journey

  Learn How UK Retailer Matalan Improved Its Sales Conversion Rates And Revenue With Social Proof Messaging

  March 5, 2020 | Michelle Beeson

  Improving the customer experience is a top business priority for most retail organizations. To create effective digital customer experiences, retailers must balance the best user experience (UX)...

• Report Top Retail Tech Trailblazers To Emulate In 2020

  Continuous Improvement: The Retail eCommerce Playbook

  March 3, 2020 | Brendan Witcher

  Retailers often look to competitors and other brands that are leading the way in digital transformation for inspiration and ideas on how to execute on top retail initiative investments. For the...

• Report Forrester Infographic: Optimize Your Digital Front Door Strategy To Enhance The Care Journey

  February 26, 2020 | Arielle Trzcinski, Annalise Clayton

  Healthcare organizations (HCOs) invest heavily in the digital front door but fail to engage customers digitally. There's a disconnect between what customers want and need and what HCOs deliver,...

• Report Now Tech: Digital Product Development Services, Q1 2020

  Forrester's Overview Of 19 Digital Product Development Service Providers

  February 11, 2020 | Nigel Fenwick

  You can use digital product development services to develop products that create new sources of customer value, boost revenue and profitability, and deliver differentiated competitive advantage....

• Report Forrester Infographic: Deliver Better Banking Experiences To Retain Indian Customers

  January 31, 2020 | Arnav Gupta

  In May 2019, Forrester surveyed 2,988 metropolitan Indian online adults to understand their expectations when interacting with Indian financial services firms. This report helps digital banking...