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Report The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021
The Eight Providers That Matter Most And How They Stack Up
In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and...
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Report An Illustrated Guide To Collecting Zero-Party Data
Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes
August 20, 2020 | Stephanie LiuZero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety...
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Report Three Requirements Every CPG Marketer Needs To Select A Marketing Measurement Vendor
May 6, 2020 | Tina MoffettThe indirect and highly competitive nature of consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) businesses means B2C marketers in those industries face unique challenges with...
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