Search Results

• Report The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021

  The Eight Providers That Matter Most And How They Stack Up

  February 8, 2021 | Fatemeh Khatibloo, Nick Monroe

  In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and...

• Report Get Your Data Deprecation Plan Together

  Adapt By Prioritizing Privacy, First-Party Data, And New Marketing Approaches

  February 1, 2021 | Tina Moffett, Fatemeh Khatibloo, Joanna O'Connell

  Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data B2C marketers track and access. In this report, Forrester defines data...

• Report Make Privacy A Competitive Differentiator

  Executive Overview: The Customer Trust And Privacy Playbook

  November 13, 2020 | Fatemeh Khatibloo

  Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...

• Report Q&A: The Privacy-Personalization Paradox

  Strike A Balance Without Losing Competitive Advantage Or Consumer Trust

  November 25, 2019 | Fatemeh Khatibloo

  Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand,...

• Report Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations

  Organization: The Customer Trust And Privacy Playbook

  September 13, 2019 | Fatemeh Khatibloo, Heidi Shey, Enza Iannopollo

  How companies handle and protect consumer data privacy is more than a compliance issue: It's a competitive differentiator. As a result, firms need to develop a cohesive privacy strategy and...