2 results in
Reports
Sort by:
- Relevance
- Date
Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Search Results
-
Report The Forrester Tech Tide™: Martech For B2C Marketers, Q3 2020
Tools And Technology: The Enterprise Marketing Technology Playbook
Marketing technology (martech) is critical to a firm's ability to plan, execute, and measure its marketing efforts. This Forrester Tech Tide™ report presents an analysis of the maturity and...
-
Report Q&A: What Marketers Need To Know About Social Media Consumer Segmentation
Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights
July 22, 2020 | Ryan SkinnerSocial media data, in the form of profiles, connections, likes, shares, and posts, can be the raw material for remarkably relevant marketing. The data serves as a map to consumers' preferences,...
Content Type
ApplyFilters
Industry
- Retail (1)
Methodology
Vendor
- Brandwatch (1)
- Sprinklr (1)