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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Make Privacy A Competitive Differentiator
Executive Overview: The Customer Trust And Privacy Playbook
November 13, 2020 | Fatemeh KhatiblooConsumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...
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Report Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations
Organization: The Customer Trust And Privacy Playbook
How companies handle and protect consumer data privacy is more than a compliance issue: It's a competitive differentiator. As a result, firms need to develop a cohesive privacy strategy and...
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