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  • Brendan Witcher

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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Omnichannel Commerce Metrics That Matter

    Performance Management: The Omnichannel Commerce Playbook
    July 10, 2020 | Brendan Witcher

    To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

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