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• Report Forrester Infographic: Industrial Firms Must Embrace Environmental Sustainability

  Industrial Sector Firms Face Mounting Pressure To Drive Sustainability

  February 24, 2021 | Michele Pelino, Salvatore Schiano

  Industrial firms are addressing a range of environmental sustainability strategies and initiatives. These organizations span many vertical markets, including manufacturing, pharmaceuticals,...

• Report Mitigate CRM Risks With Sound Deployment Practices

  Processes: The CRM Playbook

  February 24, 2021 | Kate Leggett

  To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology projects. Customer...

• Report Benchmark Against Best Practices To Optimize CRM Performance

  Benchmarks: The CRM Playbook

  February 23, 2021 | Kate Leggett

  To succeed in the age of the customer, application development and delivery (AD&D) professionals who support CRM can't afford failed technology initiatives. We surveyed 160 business and tech...

• Report Get Your AI Ready For Prime Time With AI Consultancies In Asia Pacific

  AI Consultancies In APAC Focus On Scaling AI To Production And Deploying Responsible AI

  February 18, 2021 | Achim Granzen

  Forrester's recent Now Tech overview of artificial intelligence consultancies in Asia Pacific (APAC) provides insight into the offerings and positioning of 23 leading AI service providers. This...

• Report How Financial Services Firms Are Embracing Sustainability Around The World

  Landscape: Environmental Initiatives Dominate Sustainability Efforts Of Financial Services Firms

  February 17, 2021 | Oliwia Berdak, Luis Deya, Diane Deng

  As allocators of capital and risk underwriters, financial services firms have a big role to play in sustainability. But with choices spanning environmental, social, and governance (ESG) activities,...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Forrester Infographic: GRC Adoption Is Growing, But Platforms Fail To Wow

  February 9, 2021 | Alla Valente

  Technology that ceases to deliver value daily will soon be replaced by a competitor that does. The governance, risk, and compliance (GRC) platform market is no exception. When implemented...

• Report The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021

  The Eight Providers That Matter Most And How They Stack Up

  February 8, 2021 | Fatemeh Khatibloo, Nick Monroe

  In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and...

• Report Business Resiliency Is The Bulwark To A World Defined By Systemic Risk And Chaos

  Resiliency Ensures Continuity And The Ability To Pivot To New Opportunities During A Crisis

  February 8, 2021 | Amy DeMartine, Alla Valente, Naveen Chhabra

  In times of crisis or sudden risk events, business resiliency practices ensure the uninterrupted delivery of customer products and services, keep employees safe and productive, and minimize the...

• Report Know Your Social Media Audience In 2021 — And If They Want To Interact With You

  Landscape: The Social Marketing Playbook

  January 29, 2021 | Jessica Liu, Sarah Dawson

  The question B2C marketers should be asking is not whether consumers use social media but how best to use social media to interact with consumers. Forrester's new social consumer segmentation...

• Report Data Center And Colocation Market Trends, 2021

  January 20, 2021 | Abhijit Sunil

  The colocation and data center industry has been undergoing rapid shifts in both the vendor landscape and the ways that customers consume services. This report identifies five major themes we'll...

• Report Empowered Consumers Go Green

  Empowerment Drives The Sustainability Transformation

  January 19, 2021 | Anjali Lai, Salvatore Schiano

  The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core...

• Report The State Of Environmental Sustainability In The Fortune Global 200

  Climate Action As A Risk Management And Growth Strategy Takes Center Stage

  January 15, 2021 | Stephanie Balaouras, Salvatore Schiano

  In 2020, firms had to adapt to a series of risk events — COVID-19, megawildfires, a devastating hurricane season — engendered or magnified by climate change. Leading Fortune Global 200 firms have...

• Report Establish Your Human Risk Management For Cybersecurity And Privacy Excellence

  Beginner Level: People Practices For Cybersecurity And Privacy

  January 13, 2021 | Jinan Budge

  If you're just starting your journey to cybersecurity and privacy maturity, you're not alone. If CIOs, chief information security officers (CISOs), and chief privacy officers (CPOs) establish...

• Report Elevate Your Human Risk Management Practices With Metrics

  Intermediate Level: People Practices For Cybersecurity And Privacy

  January 13, 2021 | Jinan Budge

  Firms at the intermediate phase of cybersecurity and privacy maturity begin to measure everything. With the right metrics in place in areas such policy effectiveness and employee skills...

• Report Drive Growth With Customer Trust And Build Brand Resilience

  Advanced Level: Technology Practices For Cybersecurity And Privacy

  January 11, 2021 | Amy DeMartine, Jeff Pollard, Stephanie Balaouras

  When customers trust you, they want to do more business with you. They're also willing to share more personal data with you and, often, to pay a premium for your products and services. This report...

• Report Lay Your Security Tech Foundation

  Beginner Level: Technology Practices For Cybersecurity And Privacy

  January 11, 2021 | Jeff Pollard, Amy DeMartine

  This report — the first of three in the technology competency of the cybersecurity and privacy playbook — outlines the technologies that CIOs and other technology leaders should prioritize to help...

• Report Proactively Protect Customers From Fraud, Cybercrime, And Privacy Abuses

  Intermediate Level: Technology Practices For Cybersecurity And Privacy

  January 11, 2021 | Jeff Pollard, Amy DeMartine, Stephanie Balaouras

  CIOs and technology leaders in the intermediate phase of cybersecurity and privacy maturity must ensure that security always travels with the data and should position data security and privacy as...

• Report GRC Vision, 2021 To 2026

  Vision: The Governance, Risk, And Compliance Playbook

  January 4, 2021 | Renee Murphy, Alla Valente

  Risk management professionals should be looking five years into the future to successfully steer their fast-paced businesses. Many key trends will amplify strategic and digital risks and transform...

• Report Gauge Your Data Security And Privacy Maturity

  Assessment: The Data Security And Privacy Playbook

  December 18, 2020 | Enza Iannopollo, Heidi Shey

  To transition from an organization that treats privacy and data security as compliance requirements to achieve the lowest possible cost to one that champions privacy and uses its technology prowess...

• Report To Win And Retain Consumers During The Pandemic, Start With Empathy

  Demonstrate Empathy By Designing For Unique Customer Risk Profiles

  December 17, 2020 | Anjali Lai, Martin Gill

  Within the COVID-19 crisis are the seeds of transformation: The boldest leaders will not only adapt their businesses; they will use insights to get closer to their consumers and understand their...

• Report Operationalize Your Return-To-Work Strategy: Mitigate Privacy Risk

  A Return-To-Work Series Report

  December 16, 2020 | Enza Iannopollo

  As local government organizations begin to lift shelter-in-place orders, businesses are finalizing plans to reopen workspaces. But many business leaders remain unsure if the safeguards they...

• Report The Future Of The Empowered Consumer In The US

  The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose

  December 15, 2020 | Anjali Lai

  People rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...

• Report The Future Of Documents

  A Look Beyond The Paradigm Of Paper And Into Opportunities For Innovation

  December 9, 2020 | Cheryl McKinnon

  Application development and delivery (AD&D) professionals can drive innovation in one of the most fundamental business activities: the creation and distribution of documents. Despite more than 30...

• Report Multinational Firms Must Quickly Adapt To The UK's Divergence From EU Privacy Standards

  December 3, 2020 | Enza Iannopollo

  With Brexit negotiations coming to an end and a deal with the EU still out of sight, data protection matters are more uncertain than ever. Meanwhile, the UK data protection regulator is softening...