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• Report Q&A: The Marketer's Guide To SMS

  So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know

  March 3, 2021 | Stephanie Liu

  SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration...

• Report The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2021

  Sixteen Technologies Underpin Digital Intelligence

  March 2, 2021 | James McCormick

  Digital intelligence (DI) practices are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and...

• Report Research Overview: 5G Technology, Products, And Services

  A Guide To Help Tech Organizations Optimize The Use Of 5G In The Business

  February 22, 2021 | Andre Kindness, Michele Pelino

  3G and 4G services gave birth to the mobile mindset; 5G will change the way businesses engage their customers and operate. A cornucopia of new 5G technology features will challenge professionals on...

• Report Business Resiliency Is The Bulwark To A World Defined By Systemic Risk And Chaos

  Resiliency Ensures Continuity And The Ability To Pivot To New Opportunities During A Crisis

  February 8, 2021 | Amy DeMartine, Alla Valente, Naveen Chhabra

  In times of crisis or sudden risk events, business resiliency practices ensure the uninterrupted delivery of customer products and services, keep employees safe and productive, and minimize the...

• Report Data Center And Colocation Market Trends, 2021

  January 20, 2021 | Abhijit Sunil

  The colocation and data center industry has been undergoing rapid shifts in both the vendor landscape and the ways that customers consume services. This report identifies five major themes we'll...

• Report Anticipatory Experiences: The Challenges

  Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult

  January 20, 2021 | Julie Ask

  Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

• Report Understanding The Cloud Service Provider Landscape

  Landscape: The Cloud Computing Playbook

  December 23, 2020 | Bill Martorelli, Liz Herbert

  With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

• Report How 5G And Edge Computing Advance IoT Value

  This Dynamic Duo Dramatically Expands IoT Insights And Speed

  July 31, 2020 | Michele Pelino, James Staten

  5G networks promise exponential bandwidth and ultra-low latency to edge computing solutions that empower near-real-time insights gained from business systems built on internet of things (IoT)...

• Report The Top Security Technology Trends To Watch, 2020

  Ten Security And Risk Technologies Will Disrupt Security And Risk Practices

  June 30, 2020 | Andras Cser, Sandy Carielli, Jeff Pollard

  Analysts from Forrester's security and risk (S&R) research team drew insight from client inquiries, research projects, and industry perspectives to uncover the top 10 security technologies to...

• Report The Forrester Wave™: Location Intelligence Platforms, Q2 2020

  Tools And Technology: The Digital Intelligence Playbook

  June 23, 2020 | James McCormick

  In our 30-criterion evaluation of location intelligence platform providers, we identified the nine most significant ones — CARTO, Esri, Google, Hexagon, MapLarge, Microsoft, Oracle, Salesforce, and...

• Report Australia Tech Market Outlook, 2020 To 2021

  The COVID-19 Recession Will Wipe Out Already Slowing Growth

  June 22, 2020 | Sam Higgins, Andrew Bartels

  In mid-2019, CIOs prepared budgets and tech vendors set marketing plans for the future — but the COVID-19 pandemic has changed everything. Forecasting has become increasingly difficult, but...

• Report Messaging In The Time Of COVID-19

  Generate More Than Sympathetic Communications To Give B2B Customers The Confidence To Survive And Thrive

  June 16, 2020 | Laura Ramos, Meredith Cain

  Communicating your company's response to the coronavirus pandemic requires more than expressing sympathy or reinforcing your philanthropic efforts. Meaningfully supporting and creating value for...

• Report Now Tech: Mobile Engagement Automation, Q2 2020

  Forrester's Overview Of 25 Mobile Engagement Automation Providers

  May 21, 2020 | Stephanie Liu, Joe Stanhope

  You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

• Report Join The Progressive Web App Movement

  The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps

  May 6, 2020 | Ted Schadler

  Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart.com, Starbucks, and West Elm in the...

• Report Zero Trust Primer For 5G Security Use Cases

  More Bandwidth Means More Data To Protect

  May 1, 2020 | Jeff Pollard

  Security and risk pros concerned about 5G security will find that the security narrative was hijacked — rightfully — by geopolitical and national security concerns. For enterprise security leaders,...

• Report Top Recommendations For Your Security Program, 2020

  Landscape: The S&R Practice Playbook

  April 27, 2020 | Sandy Carielli, Sean Ryan, Jinan Budge

  Each year, Forrester outlines the most important recommendations for your security strategy for the coming 12 months. We base these recommendations on thousands of client inquiries and...

• Report Research Overview: Enterprise Networking Technology For 2020

  A Guide To Building Your Next-Generation Network Using The Five Tenets Of Virtual Network Infrastructure

  April 22, 2020 | Andre Kindness

  I&O professionals need to acknowledge and adopt two concepts. First, they must create the network as a businesswide system built on good design principles — not disparate, isolated concepts — that...

• Report Now Tech: Colocation And Data Centers, Q2 2020

  Forrester's Overview Of 20 Data Center And Colocation Providers

  April 13, 2020 | Abhijit Sunil

  You can use colocation providers to optimize your infrastructure spending, increase uptime and reliability features, and unlock the best possible network connectivity options across your network...

• Report Securing Private 5G At The Edge: Europe Edition

  Guide To Securing Private 5G And Edge Computing Use Cases For European Organizations

  March 13, 2020 | Paul McKay

  5G networks are being deployed around Europe in 2020; several countries and telecom operators will bring 5G to the consumer market in 2020 and beyond. You'll find the most compelling 5G use cases...

• Report The CIO's Guide To 5G In Financial Services

  Embrace 5G To Deliver Real-Time Value Propositions And Better Employee Experiences

  March 9, 2020 | Dan Bieler

  5G will become a general-purpose technology for financial services firms, as it provides superfast mobile broadband, massive machine-type communications, and ultra-reliable and low-latency...

• Report Prepare Your Organization For A Pandemic

  Key Recommendations For How Business And Risk Leaders Build Resiliency In A World Where Disease Outbreaks Are The New Normal

  February 7, 2020 | Stephanie Balaouras, Alla Valente, Andrew Hewitt

  The likelihood and impact of a pandemic are impossible to predict with much accuracy. Regardless, history tells us there's a potential for widespread and costly disruption — especially for those...

• Report Global Tech Market Outlook For 2020 To 2021

  Global Markets Settle Into 3% Growth

  January 30, 2020 | Andrew Bartels

  2018 was a very good year for the global tech market. But 2019 was more challenging, and 2020 and 2021 will be even more so in many countries. The US/China trade war, a UK exit from the EU, and...

• Report Five Lessons From The Forrester Wave™: UCaaS Providers, Q3 2019

  Unified-Communications-As-A-Service Is About The Entire Solution And Not Just A Cloud-Based Service

  January 24, 2020 | Art Schoeller

  Earlier this year, Forrester evaluated nine unified-communications-as-a-service (UCaaS) vendors and identified five key lessons learned that application development and delivery (AD&D)...

• Report China Tech Market Outlook, 2020 To 2021

  2020 Will Be A Year Of Adaptation For China's Decision Makers

  January 14, 2020 | Charlie Dai

  Technology spending in China will reach US$174 billion in 2020 as the Chinese government and enterprises leverage digital technologies to further drive transformation and improve adaptability in a...

• Report How Customer Experience Drives Business Growth, 2019

  December 13, 2019 | Maxie Schmidt-Subramanian, Laura Garvin Tramm

  Many customer experience (CX) pros find it hard to prove the business impact of improving CX. So Forrester built industry-specific models that show how CX improvements drive growth by increasing...