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• Report The Forrester Wave™: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  The Seven Providers That Matter Most And How They Stack Up

  March 4, 2021 | George Lawrie

  In our 32-criterion evaluation of product lifecycle management (PLM) for discrete manufacturers, we identified the seven most significant ones — Aras, Arena Solutions, Autodesk, Dassault Systèmes,...

• Report Calibrate To The Customer For Optimal Buyer Experiences And Maximum Revenue Results

  Vision: The B2B Marketing Playbook

  March 4, 2021 | Lori Wizdo

  As we enter the second decade of the age of the customer, product-centric strategies still prevail over customer-centric strategies. While customer experience increases in importance, B2B marketing...

• Report Articulate The Value Of B2B Marketing To Make The Case For Investing In Change

  Business Case: The B2B Marketing Playbook

  March 2, 2021 | Lori Wizdo

  Many executives in the C-suite, including CEOs — and the boards to whom they must answer — have never really thought about the value of marketing beyond communications, lead generation, and sales...

• Report Now Tech: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  Forrester's Overview Of 16 Product Lifecycle Management Solution Providers

  February 2, 2021 | George Lawrie

  You can use product lifecycle management (PLM) for discrete manufacturing to boost collaborative innovation, reduce time-to-market for successful products and services, and enable the digital...

• Report Now Tech: Salesforce Consulting Partners, Q1 2021

  Forrester's Overview Of 37 Salesforce Consulting Partners Providers

  January 29, 2021 | Liz Herbert

  You can use Salesforce consulting partners to redesign your business using Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. But...

• Report Digital Operations Platforms: The Core Of Your Future Fit Tech Strategy

  Executive Overview: The Digital Operations Platforms Playbook

  January 6, 2021 | Liz Herbert

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

• Report Determine Your Data's Worth: Data Plus Use Equals Value

  Intermediate Level: Strategy Practices For Insights-Driven Businesses

  January 4, 2021 | Jennifer Belissent, PhD

  As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

• Report How B2B2C Companies Can Invest In Their Partners And Boost Everyone's Bottom Lines

  Enable Your Partners To Maximize Efficiency And Increase Revenue

  December 14, 2020 | Angelina Gennis, Sam Karpinski

  B2B2C companies face a difficult challenge: How can they provide reliable, consistently excellent, and on-brand experiences to their end customers when they don't own all of the customer...

• Report Now Tech: Commerce Services, Q4 2020

  Forrester's Overview Of 35 Commerce Service Providers

  December 9, 2020 | Ted Schadler

  Commerce service providers are the orchestrators of the software, data, and strategy you need to deliver great omnichannel commerce experiences. They should offer you skills for commerce...

• Report From People To Products: Services Firms Offer More Software Than You Think

  Business Process Accelerators Help Digitize Business Operations

  August 20, 2020 | Nigel Fenwick

  Technology services firms build many variations of digital solutions for clients. Some vendors retain the intellectual property (IP) associated with these solutions, making it available to a...

• Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships

  Outside-In Customer Insights Future-Proof Your Marketing Strategy

  July 30, 2020 | Fatemeh Khatibloo, James Staten

  CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...

• Report Research Overview: Digital Product Management

  A CIO's Introduction To Developing Products In The Digital Age

  July 29, 2020 | Nigel Fenwick, Randy Heffner

  Digital products create new revenue and can accelerate business transformation. But trying to design and build new digital products using the same capabilities used to create and launch physical...

• Report The Future Of Banking Is Built On Trust

  Vision: The Digital Banking Strategy Playbook

  July 29, 2020 | Jacob Morgan, Alyson Clarke

  The economics of the next decade will challenge banks. COVID-19 has shifted the focus but will not dominate the future narrative. Leading banks are pivoting and rebooting their strategy —...

• Report Create A Modern Software Strategy With AI-Driven Platforms And Their Ecosystems

  Vision: The Digital Operations Platforms Playbook

  July 23, 2020 | Liz Herbert, Duncan Jones, George Lawrie

  Application development and delivery (AD&D) executives struggle to achieve speed and innovation while managing cost and risk. We recommend a "Goldilocks" approach to business applications strategy...

• Report Research Overview: Internet Of Things

  An Executive's Guide To Success With IoT

  June 26, 2020 | Frank Gillett

  Firms are using the technologies of the internet of things (IoT) to upgrade their products, transform operations, and gain new insights about real-world events throughout their ecosystems. This...

• Report The Forrester Tech Tide™: Channel Software, Q2 2020

  Seven Technologies Underpin Channel Software

  June 25, 2020 | Jay McBain

  Channel software is increasingly critical to firms' ability to win, serve, and retain their customers and partners. To accelerate performance of their partnerships and channel ecosystems, companies...

• Report Grasp The Challenge Of Implementing Digital Twins At Scale

  Digital Twins Show Great Promise, But Early Adopters Struggle With Technical And Organizational Barriers As They Scale

  May 18, 2020 | Paul Miller

  Tech leaders continue to struggle when it comes to defining and realizing the true possibilities and opportunities associated with digital twin technology. Most digital twin initiatives today model...

• Report Detail Your Three IoT Scenarios

  Segmenting The Application Of Internet Of Things Across Products, Assets, And Ecosystem Sources

  May 6, 2020 | Frank Gillett

  Execs can use internet of things (IoT) in three scenarios: product IoT, operations IoT, and ecosystem IoT. This report lays out the details of each scenario with subcategories for how they will...

• Report What B2B Buyers Crave

  Modern B2B Buyers Expect To Be Treated As Partners, Not Targets

  May 4, 2020 | Steven Casey, Lori Wizdo

  The evolving environmental factors driving fundamental changes in B2B buyers' behavior have reached an inflection point — and now pose an existential threat to all organizations. It's more than a...

• Report The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  April 20, 2020 | Jay McBain, Lori Wizdo

  In our 24-criterion evaluation of through-channel marketing automation (TCMA) providers, we identified the 13 most significant ones — Ansira, Aprimo, BrandMuscle, Distribion, E2open, Impartner,...

• Report The Forrester Tech Tide™: Smart Manufacturing, Q2 2020

  Twenty Technologies Power Manufacturing's Digital Transformation

  April 1, 2020 | Paul Miller

  Smart manufacturing is increasingly critical to manufacturers' ability to win, serve, and retain their customers. To accelerate their performance in smart manufacturing, companies are evaluating...

• Report Data Commercialization: A CIO's Guide To Taking Data To Market

  Advanced Level: Strategy Practices For Insights-Driven Businesses

  March 27, 2020 | Jennifer Belissent, PhD

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• Report New Partners Won't Thrive In Current Channel Programs

  Augment Tiered Precious-Metal Schemes By Investing In Programs Tuned To Nonreselling Partners

  March 23, 2020 | Jay McBain

  B2B marketers and channel professionals must understand that the tiered precious-metal program, while useful for traditional resell-based partners, doesn't effectively serve new ecosystem partners...

• Report Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

  Build A Holistic Set Of Metrics And KPIs That Accurately Reflect Channel Effectiveness

  March 17, 2020 | Jay McBain

  Today's increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys...

• Report The State Of The Agile Enterprise

  Landscape: The Agile Software Leadership Playbook

  February 18, 2020 | Margo Visitacion, Jeffrey Hammond

  To respond to the challenges of digital transformation, Agile software leaders and application development and delivery (AD&D) professionals must address both business issues and the needs of their...