Search Results

• Report Developing Tomorrow's Digital Experiences

  December 22, 2017 | Julie Ask, Michael Facemire

  Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

• Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

  With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

  September 9, 2014 | Frank Gillett, Julie Ask, Denee Carrington

  Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

• Report Harness The Power Of The Second Screen

  When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

  July 8, 2014 | Samantha Merlivat

  Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

• Report Microsoft Ascending

  In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture

  May 28, 2014 | John Rymer, Jeffrey Hammond, James Staten

  When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

• Report There Is No Internet Of Things — Yet

  October 17, 2013 | Sarah Rotman Epps

  Sensor-embedded objects — the endpoints that compose the so-called "Internet of Things" — present marketers with the opportunity to learn more about their customers and the way they use products in...

• Report Emerging Markets Overview: Brazil

  A Global Consumer Technographics® Report

  May 28, 2013 | Reineke Reitsma

  By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

• Report Getting Mobile Right With Mobility POST

  A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

  May 24, 2013 | Julie Ask

  Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer base...

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report US Young Professionals: A Demographic Overview

  North American Technographics®

  November 26, 2012 | Reineke Reitsma

  In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Report Design Mobile Apps From The Outside In

  Policy And Procedures: The Mobile App Development Playbook

  August 7, 2012 | Mike Gualtieri

  This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

• Report A Systematic Approach To Mobile Strategy

  May 10, 2012 | Julie Ask, Charles S. Golvin

  Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Report CIO: The Future Of Mobile Is Context

  Building A Foundation To Enable Next-Generation Mobile Services

  December 20, 2011 | Ted Schadler, Julie Ask

  CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

• Report Beyond Tablets: The Next Five Computing Form Factors To Watch

  Product Strategists Should Stay Ahead Of Disruption With Innovation Now

  December 12, 2011 | Sarah Rotman Epps

  Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Report 2D Bar Codes: Emerging Role In Sales

  An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

  November 14, 2011 | Julie Ask

  2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute...

• Report CMO: The Future Of Mobile Is Context

  Mobile Transforms How Companies Interact With Customers

  July 29, 2011 | Julie Ask

  Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the sum...

• Report Mobilize Your Collaboration Strategy

  Mobile Collaboration Requires An App Internet Architecture

  July 13, 2011 | Ted Schadler

  The days when a Windows application and a server cluster in the data center could handle your collaboration needs are over. An increasingly mobile and remote workforce with experiences forged by...

• Report Best Practices Of Tablet Apps In Financial Services

  Forrester Uncovers Best Practices That Take Advantage Of The Unique Elements Of Tablet PCs

  June 6, 2011 | Brad Strothkamp

  With tablet PC sales and use on the rise, eBusiness professionals at financial services firms need to begin conversations around developing a tablet strategy. In this document, we examine three...

• Report The State Of Mobile Banking In Europe: 2011

  Mobile Banking Is Finally Taking Off

  April 12, 2011 | Sabine Poltermann, Alexander Hesse

  Most European banks have invested in mobile banking over the past few years, and consumers are finally starting to use it. Adoption has grown tremendously but is still far from mainstream...

• Report Best Practices For Tablet Media Apps

  Leverage These Business Models And Features For Media App Success

  March 29, 2011 | Sarah Rotman Epps, Seth Fowler

  Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Report AT&T's Acquisition Of T-Mobile USA Dramatically Consolidates The US Wireless Market

  AT&T Reclaims No. 1 Position

  March 23, 2011 | Michele Pelino

  AT&T announced plans to purchase T-Mobile USA from Deutsche Telekom for $39 billion in cash and stock. If regulators approve the deal, AT&T will be the largest wireless carrier in the US, leaping...

• Report Apps And Browsers Will Coexist On Tablets

  Improved Tablet Browsers Will Force Apps To Evolve

  March 23, 2011 | Sarah Rotman Epps

  Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

• Report AT&T Leaps Back To The Top With T-Mobile Buy

  Device And App Product Strategists Must Scale Up To Keep Up

  March 22, 2011 | Charles S. Golvin

  Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in...

• Report Smartphone Trends 2011

  In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products

  January 27, 2011 | Ian Fogg

  In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will become...

• Report Forrester Research Mobile Adoption And Sales Forecast, 2010 To 2015 (US)

  ForecastView Spreadsheet

  January 14, 2011 | Niki Scevak

  Mobile Adoption Forecast (US): Total mobile subscribers and subscriptions including prepay subscriptions. Installed base of mobile handsets segmented by speed (2G, 2.5G, and 3G) and feature set...

• Report Mobile Augmented Reality

  Beyond The Hype, A Glimpse Into The Mobile Future

  December 17, 2010 | Thomas Husson

  Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...