Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Consumer Tech Stack

  Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

  April 5, 2018 | James McQuivey, PhD, Gina Fleming

  Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

• Report Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

  ForecastView Spreadsheet

  November 20, 2013 | Niki Scevak

  Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid...

• Report Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

  ForecastView Spreadsheet

  December 5, 2012 | Niki Scevak

  Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

• Report Forrester Research Online Access Forecast -- Broadband, 2012 To 2017 (US)

  ForecastView Spreadsheet

  October 5, 2012 | Jeff Wray

  Forecasts broadband households by platform (DSL, cable, fiber, satellite, and other) as well as broadband users. Includes number of broadband households with bundled service packages. Includes...

• Report Global PC And Broadband Penetration

  A Technographics® Global Overview Document

  June 12, 2012 | Gina Fleming

  The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

• Report Forrester Research Pay TV Forecast, 2011 To 2016 (US)

  ForecastView Spreadsheet

  December 29, 2011 | Michael O'Grady

  TV households by subscription service and digital TV households with DVR households by service. Includes historical data going back to 2000 plus a five-year forecast.

• Report Western European Mobile Forecast, 2011 To 2016

  Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

  December 15, 2011 | Thomas Husson

  The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

• Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

  More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

  October 25, 2011 | Thomas Husson

  Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Report Forrester Research Mobile Adoption Forecast, 2011 To 2016 (Western Europe)

  ForecastView Spreadsheet

  October 14, 2011 | Michael O'Grady

  Total mobile subscribers, total handsets, and mobile Internet users. Includes installed base of mobile handsets by technology (2.5G, 3G, and 4G/LTE) and phone type (smartphone, quick messaging, and...

• Report Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

  ForecastView Spreadsheet

  September 2, 2011 | Niki Scevak

  Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

• Report UK Telecom Operators Join Forces To Fight Market Disruption

  Product Strategists Should Employ Joint Ventures To Avoid Irrelevance

  July 5, 2011 | Thomas Husson

  On June 16, 2011, the main UK telecom operators — Everything Everywhere, Telefónica UK, and Vodafone — announced they would form a mobile marketing and payments joint venture. This is neither the...

• Report Forrester Research Wireless Data Access Forecast, 2011 To 2016 (US)

  ForecastView Spreadsheet

  May 2, 2011 | Ed Kahn

  Installed base of notebook/laptop PCs, netbooks, tablets, eReaders, smartphones, and mobile routers capable of wireless data access via Wi-Fi and/or cellular networks, using either an external...

• Report AT&T Leaps Back To The Top With T-Mobile Buy

  Device And App Product Strategists Must Scale Up To Keep Up

  March 22, 2011 | Charles S. Golvin

  Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in...

• Report Welcome To The Multidevice, Multiconnection World

  Product Loyalty's New Calculus

  January 25, 2011 | Charles S. Golvin

  Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to...

• Report Forrester Research Mobile Adoption And Sales Forecast, 2010 To 2015 (US)

  ForecastView Spreadsheet

  January 14, 2011 | Niki Scevak

  Mobile Adoption Forecast (US): Total mobile subscribers and subscriptions including prepay subscriptions. Installed base of mobile handsets segmented by speed (2G, 2.5G, and 3G) and feature set...

• Report Verizon iPhone Sets The Battleground For iPhone 5

  Product Strategists Face A New Competitive Landscape

  January 11, 2011 | Charles S. Golvin

  Verizon Wireless today announced that it would begin selling the iPhone to the public on February 10. This much anticipated expiration of AT&T's exclusive agreement with Apple changes the...

• Report Phone-Based Navigation Continues To Grow Rapidly In 2010

  December 15, 2010 | Charles S. Golvin

  In May 2009, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent...

• Report The Fiber Broadband Future Is Still Coming Soon

  European Internet Products Must Target Current-Speed Broadband

  December 8, 2010 | Ian Fogg

  While every country in Europe has Internet service providers rolling out fiber broadband initiatives, consumers' desire for superfast broadband is lower than their appetite for keen pricing. Given...

• Report Technographics® Survey Highlights: Understanding How US Mobile Tenure Affects Behavior

  November 5, 2010 | Ina Mitskaviets

  An overview of how cell phone tenure affects usage, including key phone features, type of cell phone contract, reasons for switching cell phone providers, and popular providers.

• Report Western European Wireless Data Forecast, 2010 To 2015

  It's Time To Build Product Strategy Around The Person, Not A Device

  September 29, 2010 | Ian Fogg

  The Internet is no longer the Internet we once knew; there's no longer a single way in which consumers connect to it. Already, there are more than 22 million mobile broadband connections in Western...

• Report Smartphone Platforms Need A Branding Reset

  US Consumers Have Little Clue About Their Phone's Software

  September 1, 2010 | Charles S. Golvin

  In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Report Forrester Research Mobile Media And Messaging Forecast, 2010 To 2015 (Western Europe)

  ForecastView Spreadsheet

  August 13, 2010 | Niki Scevak

  Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of...