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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Report It's Time For Retail Stores To Open Their Doors To The Digital Org
Organization: The Digital Store Playbook
August 28, 2020 | Brendan WitcherIn the age of the customer — and especially in the midst of a pandemic — channel-specific strategies, tactics, and organizational structures become irrelevant and (worse) potentially crippling. To...
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Report One Customer, One Organization, One P&L
Organization: The Omnichannel Commerce Playbook
May 19, 2020 | Brendan WitcherIn the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore...
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Report Construct The Business Case For Digital Store Transformation
Business Case: The Digital Store Playbook
May 1, 2020 | Brendan WitcherRetailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including automated checkout,...
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Report Omnichannel Mastery: Optimize Fulfillment And Engagement
Continuous Improvement: The Omnichannel Commerce Playbook
February 18, 2020 | Brendan WitcherOmnichannel capabilities — i.e., the ability to offer the customer cross-channel experiences, visibility to inventory, and ordering options — have become standard offerings for leading retailers....