Search Results

• Report The State Of Augmented Reality In Retail: 2020

  Continuous Improvement: The Digital Store Playbook

  June 9, 2020 | Julie Ask, Erin Sellers

  Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

• Report One Customer, One Organization, One P&L

  Organization: The Omnichannel Commerce Playbook

  May 19, 2020 | Brendan Witcher

  In the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore...

• Report The Top Retail Technology Investments In 2020

  Retail And Brand Professionals Share Their Priorities For Tech-Driven Commerce Initiatives In The Coming Year

  May 11, 2020 | Brendan Witcher

  In January and February 2020, we interviewed more than 60 retail and brand professionals from over 50 companies to understand which technology initiatives they are investing in this year. This...

• Report The Forrester Retail Quarterly Earnings Review, Q4 2019

  Highlights From 25 Retail Q4 2019 Earnings Call Transcripts

  May 7, 2020 | Fiona Swerdlow, Madeline Cyr

  As today's empowered consumers demand more than ever before of the retail experience, leading retailers and brands are investing to rethink and reinvent their customers' cross-touchpoint...

• Report Construct The Business Case For Digital Store Transformation

  Business Case: The Digital Store Playbook

  May 1, 2020 | Brendan Witcher

  Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including automated checkout,...

• Report Audio: The Long-Term Impact Of Emerging Technology On CPG

  April 30, 2020 | Brian Hopkins, George Lawrie

  In an era of low growth and new tech-enabled business models, consumer packaged goods (CPG) firms face three key problems: solving for last mile; emerging markets; and product personalization....

• Report Research Overview: Strategies For Digital Success In The US Grocery Sector

  April 28, 2020 | Scott Compton, Madeline Cyr

  Marketing, operations, innovation in the digital store, and data and insights are core to any retail establishment. To help digital business pros develop grocery store digital retail strategies,...

• Report Research Overview: Strategies For Digital Success At Quick-Service Restaurants

  April 24, 2020 | Scott Compton

  Marketing, operations, innovation in the digital store, and data and insights are core to any retail establishment. To help eBusiness and channel strategy professionals develop their digital retail...

• Report The State Of Retailing Online 2020: Marketing, Omnichannel, And Mobile

  Landscape: The Retail eCommerce Playbook

  April 21, 2020 | Sucharita Kodali

  Forrester surveyed online retailers in its annual "The State Of Retailing Online" study in partnership with the National Retail Federation (NRF). Overall retail continues to grow, including online...

• Report Design Your Digital Store Blueprint For Customer Impact

  Roadmap: The Digital Store Playbook

  April 17, 2020 | Michelle Beeson

  The store is changing rapidly as new technologies appear, older technologies evolve, and others become mainstream, including click-and-collect and mobile point of service (mPOS). The problem for...

• Report US Online Grocery Snapshot: Q1 2020

  IRI Data Shows Which Essentials Shoppers Most Frequently Buy Online

  April 16, 2020 | Sucharita Kodali

  Grocery is one of the largest retail sectors in the US, but online grocery has had mixed uptake. US shoppers frequently purchase nonedible grocery items like household, health, and beauty products...

• Report US Shopper Insights And The Impact Of COVID-19

  As Of Early April 2020

  April 14, 2020 | Sucharita Kodali

  The past few weeks have proven to be tumultuous for retailers as US retail sales have been adversely affected by COVID-19. While March was challenged, many of the moves toward social distancing...

• Report The State Of Digital Retail Payments In Asia Pacific

  Digital Payments Are Making Progress But Still Face Major Hurdles

  April 13, 2020 | Meng Liu

  A storm is brewing in the digital retail payments space in Asia Pacific (AP). Financial technology (fintech) innovations, booming venture capital funding, conducive regulations, and keen...

• Report The State Of The US Mobile Store

  Understanding The Mobile-Powered Shopping Journey

  April 3, 2020 | Sucharita Kodali

  As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by...

• Report Research Overview: Forrester's Strategies For Digital Success In The Convenience Store Sector

  March 30, 2020 | Sucharita Kodali, Madeline Cyr

  Convenience retailers previously faced minimal digital disruption. However, as new competitors emerge, they must consider new marketing, operations, digital store innovation, and data and insights....

• Report Computer Vision Supports Retailers' Digital Transformation

  How Four Retailers In China Deliver Business And Customer Value With AI

  March 27, 2020 | Guannan Lu, Charlie Dai

  Retailers must digitally transform to catch up with fast-changing customer expectations and fend off increasingly aggressive digital competitors. As part of these transformation efforts, retailers...

• Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

  Landscape: The Omnichannel Commerce Playbook

  March 26, 2020 | Michelle Beeson

  Because customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...

• Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

  How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China

  March 23, 2020 | Xiaofeng Wang, Danny Mu

  Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...

• Report The Future Of The Digital Store

  Vision: The Digital Store Playbook

  March 19, 2020 | Fiona Swerdlow

  Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...

• Report Process Makes Perfect: Exceed Customer Expectations With Omnichannel Excellence

  Processes: The Omnichannel Commerce Playbook

  March 13, 2020 | Brendan Witcher

  Although having a functioning omnichannel fulfillment program is now a basic necessity, many retailers still fail to meet customer expectations. They also struggle to fully understand program...

• Report The Forrester Wave™: Retail Planning, Q1 2020

  The 12 Providers That Matter Most And How They Stack Up

  March 12, 2020 | George Lawrie

  In our 20-criterion evaluation of retail planning providers, we identified the 12 most significant ones — Aptos, Blue Yonder, Cognizant, Infor, Logility, Manthan, Mi9 Retail, Oracle, RELEX...

• Report The Visionary's Guide To Digital Store Planning

  Strategic Plan: The Digital Store Playbook

  March 5, 2020 | Fiona Swerdlow

  A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a clear plan for how technology will...

• Report Top Retail Tech Trailblazers To Emulate In 2020

  Continuous Improvement: The Retail eCommerce Playbook

  March 3, 2020 | Brendan Witcher

  Retailers often look to competitors and other brands that are leading the way in digital transformation for inspiration and ideas on how to execute on top retail initiative investments. For the...

• Report Digital Store Processes Hinge On Associate Productivity

  Processes: The Digital Store Playbook

  February 18, 2020 | Sucharita Kodali

  The store is rapidly changing: Customers now shop online across a range of devices, scan products from their smartphone in the store, and have their online order delivered to their car as they pull...

• Report Now Tech: B2C Commerce Suites, Q1 2020

  Forrester's Overview Of 17 B2C Commerce Suite Providers

  February 6, 2020 | Emily Pfeiffer

  You can use B2C commerce suites to increase revenue, improve efficiency, and unite business functions. But to realize these benefits, you'll first have to select from a diverse set of vendors that...