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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Report Now Tech: Retail Planning, Q4 2019
Forrester's Overview Of 25 Retail Planning Providers
December 24, 2019 | George LawrieYou can use retail planning solutions to optimize assortments for each market segment and store cluster by segmenting markets and clustering stores with similar patterns of trade; to forecast and...
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Report Now Tech: Trade Promotion Management, Q3 2019
Forrester's Overview Of 16 Trade Promotion Management Providers
September 17, 2019 | George LawrieYou can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...
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Report Now Tech: Product Lifecycle Management, Q3 2019
Forrester's Overview Of 18 Product Lifecycle Management Providers
August 29, 2019 | George LawrieYou can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...
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Report Now Tech: Pricing And Promotion, Q3 2019
Forrester's Overview Of 23 Pricing And Promotion Providers
July 15, 2019 | George LawrieYou can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...