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  • George Lawrie

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The Retail E-Commerce Playbook For 2021

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report Now Tech: Warehouse Management Systems, Q1 2021

    Forrester's Overview Of 19 Warehouse Management Systems
    January 27, 2021 | George Lawrie

    For years, companies outsourced transportation and warehouse management by using third-party logistics services to share logistics facilities. But supply chain disruption and rapidly changing...

  • Report Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2020

    Forrester's Overview Of 17 Digital Supply Chain Control Tower Solution Providers
    December 23, 2020 | George Lawrie

    You can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to realize these...

  • Report Audio: The Long-Term Impact Of Emerging Technology On CPG

    April 30, 2020 | Brian Hopkins, George Lawrie

    In an era of low growth and new tech-enabled business models, consumer packaged goods (CPG) firms face three key problems: solving for last mile; emerging markets; and product personalization....

  • Report The Forrester Wave™: Retail Planning, Q1 2020

    The 12 Providers That Matter Most And How They Stack Up
    March 12, 2020 | George Lawrie

    In our 20-criterion evaluation of retail planning providers, we identified the 12 most significant ones — Aptos, Blue Yonder, Cognizant, Infor, Logility, Manthan, Mi9 Retail, Oracle, RELEX...

  • Report Research Overview: Digital Supply Chain

    A Guide To Digitally Transforming Your Supply Chain
    January 13, 2020 | George Lawrie, Luis Deya

    This report is a brief overview of our supply chain series and contains links to the Forrester reports in it. It guides digital business professionals on how to overcome the modern challenges and...

  • Report Now Tech: Retail Planning, Q4 2019

    Forrester's Overview Of 25 Retail Planning Providers
    December 24, 2019 | George Lawrie

    You can use retail planning solutions to optimize assortments for each market segment and store cluster by segmenting markets and clustering stores with similar patterns of trade; to forecast and...

  • Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Retail

    Visual Search Will Elevate mCommerce Revenue In Retail

    Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US eCommerce sites now occur via smartphones, and US consumers complete a double-digit...

  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report Now Tech: Product Lifecycle Management, Q3 2019

    Forrester's Overview Of 18 Product Lifecycle Management Providers
    August 29, 2019 | George Lawrie

    You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

  • Report Now Tech: Pricing And Promotion, Q3 2019

    Forrester's Overview Of 23 Pricing And Promotion Providers
    July 15, 2019 | George Lawrie

    You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...

  • Report Retail Technology Plans, 2019

    May 30, 2019 | George Lawrie

    As brands and retailers tackle the challenges of 2019, digital business professionals must consider the potential impact on their road map of new technologies and apps to win, serve, and retain...