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• Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

  December 19, 2018 | Michelle Beeson

  Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

• Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (EU-7)

  ForecastView Document

  March 13, 2018 | Michael O'Grady, Reineke Reitsma

  Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...

• Report Assess How Your Omnichannel Capabilities Stack Up

  November 13, 2017 | Michelle Beeson

  Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

• Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

  Switch From Brand Obsession To Customer Obsession

  September 28, 2017 | Michelle Beeson

  Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...

• Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update

  ForecastView Spreadsheet

  May 4, 2017 | Satish Meena

  With the growing influence of online research on purchase decisions, retailers are looking to understand the impact of web beyond online retail sales. This forecast analyzes digital influence...

• Report Forrester Data Report: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update

  ForecastView Document

  May 4, 2017 | Satish Meena

  With the growing influence of online research on purchase decisions, retailers are looking to understand the impact of digital beyond online retail sales. This forecast analyzes digital's influence...

• Report Showrooming Impacts Three-Quarters Of Online Sales In The EU-7 In 2016

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  November 17, 2016 | Michael O'Grady

  Retailers are increasingly reconfiguring their physical stores to support multichannel shoppers. Offline research impacts three-quarters of EU-7 online sales, or €126 billion in 2015....

• Report Forrester Data: Showrooming Forecast, 2016 To 2021 (EU-7)

  ForecastView Spreadsheet

  September 15, 2016 | Michael O'Grady

  Retailers are increasingly reconfiguring their physical stores to support multichannel consumers. Offline research impacts three-quarters of EU-7 online sales, amounting to €126 billion in 2015. By...

• Report 2015 Retail Omnichannel Functionality Benchmark

  Upgrade Process, Metrics, And Technology For Omnichannel Success

  May 6, 2016 | Michelle Beeson

  Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

• Report Why European Retailers Need Click-And-Collect To Thrive

  Facilitating Customer Convenience Through Click-And-Collect

  January 19, 2016 | Michelle Beeson

  Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...

• Report European Cross-Channel Retail Sales Forecast, 2015 To 2020

  Don't Underestimate Your Digital Touchpoints' Offline Influence

  July 28, 2015 | Michelle Beeson

  Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

• Report The Web Will Influence 45% Of EU-7 Offline Sales By 2020

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  May 12, 2015 | Michael O'Grady

  This report provides context for and insight into Forrester's Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7). Although 91% of retail sales in the EU-7 were offline in 2014, an online...

• Report Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7)

  ForecastView Spreadsheet

  March 24, 2015 | Michael O'Grady

  The forecast emphasizes the importance of multichannel retailing as 45% of offline sales will be influenced by the Web in 2020. From 2015 to 2020, web-influenced sales will grow at a compound...

• Report Why Shoppers Buy At General Retailers In France And The UK

  European Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

  October 24, 2014 | Gina Fleming

  Consumers are more empowered today than ever before to choose where and when they shop. Forrester sought to develop an understanding of how and why consumers choose a retailer and what they expect...

• Report European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

  Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

  April 8, 2014 | Michelle Beeson

  European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint...

• Report While Retail Footfall Decreases, Digital Influence On Consumer Shopping Behavior Increases

  ForecastView Document

  February 26, 2014 | Michael O'Grady

  Forrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that...

• Report Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (EU-7)

  ForecastView Spreadsheet

  January 3, 2014 | Michael O'Grady

  By 2018, 43% of all EU-7 retail sales will be influenced by the Web, up from 30% in 2013. Seventy percent of web-influenced sales in EU-7 come from the UK, France, and Germany, with Spain and Italy...

• Report European Online Retail: Five Trends To Watch In 2013

  European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

  February 25, 2013 | Martin Gill

  European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Report European Online Retail: Five Trends To Watch In 2012

  European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey

  February 3, 2012 | Martin Gill

  European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...

• Report French Online Retail Overview, 2012

  French Online Retail Is On The Brink Of A Multichannel Revolution

  January 4, 2012 | Martin Gill

  France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...

• Report European In-Store Pickup Service Best Practices

  Addressing Consumers' Need For Immediacy And Cost Savings

  December 2, 2011 | Sabine Poltermann, Patti Freeman Evans

  European consumers continue to make use of all of the touchpoints that eBusiness professionals offer when making purchases. Click and collect serves multichannel buyers' fundamental needs by...

• Report Agile Commerce Is Coming Of Age For European Retailers

  No Matter What Their Maturity, European eBusiness Success Will Hinge On An Effective Cross-Touchpoint Strategy

  October 26, 2011 | Martin Gill

  The most visionary European multichannel retailers are beginning their transformation toward agile commerce and are reaching out to their customers on new touchpoints — mobile, social, etc. — in a...

• Report German Online Retail Overview, 2011

  Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers

  September 30, 2011 | Martin Gill

  The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

• Report Website Functionality Benchmark: European Consumer Electronics Retailers

  Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers

  September 12, 2011 | Martin Gill

  Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

• Report The UK Online Retail Overview, 2011

  As UK Shoppers Embrace Emerging Touchpoints, Some Notable Retailers Are Ahead Of The Field When It Comes To Adapting

  August 3, 2011 | Martin Gill

  The UK online retail market is the largest and most mature in Europe, but an almost daily stream of innovation is making things steadily more complex and chaotic. In a market led predominantly by...