Search Results

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Improving CX Through Business Discipline Drives Growth

  The Vision Report In The CX Transformation Playbook

  January 25, 2021 | Harley Manning, Rick Parrish

  As power shifts from businesses to customers, more firms respond by transforming their customer experience (CX) in an effort to retain or gain market share. That's a rational response because CX...

• Report Adopt Agile And DevOps To Drive Digital Business Success

  Executive Overview: The Modern Application Delivery Playbook

  January 6, 2021 | Chris Gardner, Jeffrey Hammond

  Every business is now a digital business. Companies are scrambling to respond to consumers' higher expectations and nimbler competitors. Application development and delivery (AD&D) organizations...

• Report Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession

  April 9, 2020 | Rick Parrish, TJ Keitt, J. P. Gownder

  The Coronavirus Aid, Relief, and Economic Security (CARES) Act features nearly $1 trillion in benefits to businesses. How will your company use its share? In this report, we detail six ways that...

• Report The Future Of The Digital Store

  Vision: The Digital Store Playbook

  March 19, 2020 | Fiona Swerdlow

  Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...

• Report 2020 To 2021 US Tech Budgets: The Industry Outlook

  CIOs Should Tighten Their 2020 To 2021 Tech Budgets Based On Slowing But Still Positive US Economic Growth

  March 3, 2020 | Andrew Bartels

  The US tech budget outlook for 2020 and 2021 is getting darker, but growth will still be positive with a low risk of an actual downturn. In this report, we provide our 2020 to 2021 forecasts for...

• Report The Forrester Banking Sales Wave™: US Mobile Sites, Q1 2020

  US Banks Need To Better Help Prospects Choose And Apply

  January 23, 2020 | Alyson Clarke, Andrew Hogan

  Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find research and apply for an account. To...

• Report US Tech Market Outlook For 2019 To 2020

  Slowing Economic Growth And Rising Cloud Will Squeeze CIO Options

  August 20, 2019 | Andrew Bartels

  US CIOs and other tech decision makers will face a more challenging economic environment in 2019 and 2020 as the growth surge in 2018 from the 2017 tax act fades away. While recession remains a...

• Report The US Healthcare Security Benchmark, 2018 To 2019

  Healthcare Pros Must Spend Wisely To Counter Increasing Complexity

  July 5, 2019 | Chris Sherman, Salvatore Schiano, Jeff Becker

  In the past, IT security teams within US healthcare providers had much smaller budgets than those within other industries. This is no longer the case, as budget increases in healthcare have come as...