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Report The Metropolitan Indian Consumer Tech Stack
Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Metropolitan Chinese Consumer Tech Stack
Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Consumer Tech Stack
Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
April 5, 2018 | James McQuivey, PhD, Gina FlemingHumans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...
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Report The State Of Consumers And Technology: Benchmark 2015, US
North American Consumer Technographics®
September 28, 2015 | Gina FlemingThis report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....
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Report The Networked Digital Home Is Well Established, But The Smart Home Is Still Nascent
North American Consumer Technographics®
June 18, 2015 | Gina FlemingThe US digital home continues to evolve, and Forrester has been tracking this evolution for more than a decade. Year after year, we've witnessed the home becoming more digital and more connected....
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Report Millennials: A Demographic Overview
North American Consumer Technographics®
February 25, 2015 | Gina FlemingIn this demographic overview, we analyze Millennials, those consumers born in the 1980s and mid-1990s who are ages 18 to 34 — a group that has grown up with online shopping, smartphones, and social...
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Report The State Of Consumers And Technology: Benchmark 2014, US
North American Consumer Technographics®
January 16, 2015 | Gina FlemingThis report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...
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Report The US Consumer Tablet Landscape
North American Consumer Technographics®
September 3, 2014 | Gina FlemingConsumer uptake of tablets continues to climb. In 2013, one-third of US online adults reported using a tablet; in 2014, this figure has grown, with the largest increase in usage coming from older...
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Report Harness The Power Of The Second Screen
When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans
July 8, 2014 | Samantha MerlivatConsumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...
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Report The Increasing Sophistication Of The European Digital Home
European Consumer Technographics®
June 26, 2014 | Reineke ReitsmaThe European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...
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Report The State Of Consumers And Technology: Benchmark 2013, Europe
European Consumer Technographics®
May 19, 2014 | Reineke ReitsmaThis report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...
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Report The State Of Consumers And Technology: Benchmark 2013, US
North American Consumer Technographics®
January 29, 2014 | Gina FlemingThis report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...
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Report The Increasing Sophistication Of The Digital Home
North American Consumer Technographics®
November 22, 2013 | Gina FlemingThe US digital home has undergone major disruption in the past decade. Five years ago, the digital home was just starting to see the early stages of consumer home networking; today, the digital...
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Report Customer Life-Cycle Industry Overview: Consumer Electronics
A Consumer Technographics® Report
November 21, 2013 | Reineke ReitsmaA range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest...
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Report The State Of Consumers And Technology: Benchmark 2013, Canada
North American Consumer Technographics®
July 23, 2013 | Gina FlemingThis report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...
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Report The European eCommerce Landscape
A European Consumer Technographics® Report
July 10, 2013 | Reineke ReitsmaThe Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...
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Report The Worldwide Tablet Forecast
A ForecastView Report
Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...
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Report Emerging Markets Overview: Brazil
A Global Consumer Technographics® Report
May 28, 2013 | Reineke ReitsmaBy far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...
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Report The State Of Consumers And Technology: Benchmark 2012, China
Asia Pacific Consumer Technographics®
May 2, 2013 | Samantha JaddouThis report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...
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Report The State Of Consumers And Technology: Benchmark 2012, Europe
European Consumer Technographics®
April 8, 2013 | Gina FlemingThis report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology...
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Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012
Asia Pacific Technographics®
March 13, 2013 | Reineke ReitsmaFor the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...
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Report US Online Hispanics: A Demographic Overview
North American Technographics®
February 26, 2013 | Reineke ReitsmaThis demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile...
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Report Fitness Wearables — Many Products, Few Customers
Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
January 28, 2013 | Sarah Rotman EppsWearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...
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Report The State Of Consumers And Technology: Benchmark 2012, US
North American Consumer Technographics®
December 19, 2012 | Gina FlemingThis report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...
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